Senior Digital Execution Manager, Region APAC

Novo Nordisk Group; Singapore; On-site; SGD 140,000 - 190,000; Full time

Job summary

Novo Nordisk is seeking an APAC Media & Performance Lead to shape the APAC media and performance strategy across priority markets. You will translate brand, audience and business objectives into an integrated, measurable growth plan that connects paid, owned and partner channels into one coherent journey.

You will set the direction for APAC media and performance, lead budget setting and develop an omni-channel plan, ensuring compliant, responsible communications and collaboration with central,

Qualifications

• A bachelor’s degree in Marketing, Communications, Business or related discipline.
• Senior experience leading integrated media across multiple markets.
• Proven track record of media strategies delivering brand and performance outcomes.
• Experience managing budgets, agencies and cross-market stakeholders.
• Fluency in English.

Responsibilities

• Translate APAC priorities into annual and campaign media strategies, integrated channel plans, briefs and market playbooks.
• Lead budget setting and scenario planning across base, expanded and extension scenarios.
• Design channel roles, audience strategy and buying approaches for efficient reach and action intent.
• Oversee agency briefs, partner selection, negotiations and compliance with plans.
• Establish a single measurement framework, dashboards and regular reviews.
• Connect consumer media with PR, KOL/DOL activity, HCP engagement and eHealth partners.

Skills

Senior media leadership

Integrated media across markets

Measurement and dashboards

English fluency

Education

Bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or related discipline

Job description

As the APAC Media & Performance Lead, you will own the APAC media and performance strategy across priority markets. You will turn brand, audience and business objectives into an integrated, measurable media growth plan – connecting paid, owned and partner channels into one coherent journey. Your impact will show in sharper investment decisions, stronger execution and clear, compliant next steps that help people move towards informed action and lasting health.

What you’ll bring

To assess your fit quickly, here is what matters most for this role.

• A bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or a related discipline.
• Significant senior experience leading integrated media, digital performance or marketing effectiveness across multiple markets, ideally in a regulated and/or consumer health or similarly accountable environment.
• A proven track record of media strategies and investment plans that deliver upper-funnel brand outcomes and lower-funnel action, with clear links to customer and business value.
• Strong experience across paid social, search, video, programmatic, creators/influence and emerging platforms, and how to connect them into an omnichannel plan.
• Experience managing budgets, agency ecosystems, senior stakeholders, commercial negotiations and complex approval processes across APAC markets.
• Expertise in measurement, attribution, experimentation, dashboards and translating performance signals into investment decisions.
• Experience in a regulated environment with high standards for privacy, consent, brand safety, medical/legal/regulatory review and responsible communications.
• Experience building teams, influencing without authority and creating alignment across central, regional and local market stakeholders.
• Professional fluency in English.

Useful, but not essential:

• Postgraduate qualifications in marketing, digital media, analytics or business.
• Additional APAC market language capability, such as Japanese or Korean.

What you’ll do

You will set the direction for APAC media and performance, then build the operating rhythm that turns strategy into results across markets, agencies and internal partners.

• Translate APAC priorities into annual and campaign media strategies, integrated channel plans, briefs, investment cases and market playbooks.
• Lead budget setting and scenario planning across base, expanded and extension scenarios, quantifying reach, frequency, share of voice, conversion-pathway and brand-lift implications.
• Design channel roles, audience strategy, phasing and buying approaches that balance efficient reach with consideration, search capture and action intent.
• Oversee agency briefs, partner selection, negotiations, contracts, quality assurance, brand safety and delivery against approved plans.
• Establish a single measurement and reporting framework, with optimisation frameworks, dashboards and regular reviews, using incrementality testing, brand lift or MMM to guide investment.
• Connect consumer media with Public Relations (PR), creators, Key Opinion Leaders (KOL)/Digital Opinion Leaderes (DOL) activity, Healthcare Professional (HCP) engagement, eHealth partners and owned experiences, so audiences move from awareness to compliant, informed next steps.
• Ensure all media activity is compliant and responsible, aligned with Novo Nordisk standards, local regulations and disease-awareness guardrails, including non-branded communications.

Who you’ll work with

You will sit within Medical & Marketing, where colleagues connect commercial strategy, medical affairs and brand direction across therapy areas. This position reports to the Director, Consumer Engagement & e-Health.Externally, you will develop agency and partner capability across the region, setting high standards for strategic thinking, delivery quality and commercial stewardship. Working across central, regional and local levels, you will create clarity, move at pace and help teams share what works.

What you can expect here

You will work in an international environment where your expertise shapes decisions across markets. The role offers scope to broaden your commercial perspective, work at the forefront of AI-enabled planning and advanced measurement, and build new skills through cross-market collaboration. You will be trusted to take ownership and make your voice heard, in a team that combines curiosity, collaboration and ambition to create real progress.

Join us and drive change to defeat diabetes and other serious chronic diseases such as obesity, and rare blood and rare endocrine diseases