APAC Media & Performance Lead: Integrated Growth

Novo Nordisk Group; Singapore; On-site; SGD 140,000 - 190,000; Full time

Job summary

Novo Nordisk is seeking an APAC Media & Performance Lead to shape the APAC media and performance strategy across priority markets. You will translate brand, audience and business objectives into an integrated, measurable growth plan that connects paid, owned and partner channels into one coherent journey.

You will set the direction for APAC media and performance, lead budget setting and develop an omni-channel plan, ensuring compliant, responsible communications and collaboration with central,

Qualifications

• A bachelor’s degree in Marketing, Communications, Business or related discipline.
• Senior experience leading integrated media across multiple markets.
• Proven track record of media strategies delivering brand and performance outcomes.
• Experience managing budgets, agencies and cross-market stakeholders.
• Fluency in English.

Responsibilities

• Translate APAC priorities into annual and campaign media strategies, integrated channel plans, briefs and market playbooks.
• Lead budget setting and scenario planning across base, expanded and extension scenarios.
• Design channel roles, audience strategy and buying approaches for efficient reach and action intent.
• Oversee agency briefs, partner selection, negotiations and compliance with plans.
• Establish a single measurement framework, dashboards and regular reviews.
• Connect consumer media with PR, KOL/DOL activity, HCP engagement and eHealth partners.

Skills

Senior media leadership

Integrated media across markets

Measurement and dashboards

English fluency

Education

Bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or related discipline

Job description

Novo Nordisk is seeking an APAC Media & Performance Lead to shape the APAC media and performance strategy across priority markets. You will translate brand, audience and business objectives into an integrated, measurable growth plan that connects paid, owned and partner channels into one coherent journey.

You will set the direction for APAC media and performance, lead budget setting and develop an omni-channel plan, ensuring compliant, responsible communications and collaboration with central,