Senior CRM Manager - APAC

Wise Payments; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Wise is hiring a senior regional CRM owner to grow Wise Business across APAC. The role leads regional content adaptation and hands-on CRM delivery, partnering with Sales and Marketing to build a repeatable pipeline and activation program.

You will own the regional CRM roadmap, coordinate with Brand campaigns, and drive end-to-end lifecycle campaigns across email, push, and in-app channels. The ideal candidate has strong analytics, leadership, and cross-region experience.

Qualifications

• 5+ years in CRM or lifecycle marketing with measurable outcomes.
• Experience leading and growing a high-growth CRM team.
• Proven cross-channel lifecycle communications (email, push, in-app).
• End-to-end planning and execution of large campaigns.
• Customer-centric mindset with strong segmentation skills.
• Excellent verbal and written communication; stakeholder collaboration.
• Autonomous, proactive, and data-driven with analytical skills.

Responsibilities

• Own a regional B2B CRM roadmap balancing acquisition, onboarding and activation.
• Partner with Sales on audiences, lead handover and feedback on quality.
• Link ATL/Brand campaigns to lead capture and nurture journeys.
• Build regional journeys, adapt propositions and channel mix.
• Deliver end-to-end email, push and in-app campaigns with testing.
• Collaborate with Analytics to track pipeline and impact with clear metrics.
• Prioritise campaigns, manage stakeholders and maintain deliverability standards.

Skills

CRM strategy

Lifecycle marketing

Team leadership

Cross-channel campaigns

Customer segmentation

Analytics mindset

Stakeholder management

Tools

SQL

Job description

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are hiring a senior regional CRM owner to grow Wise Business across APAC. Acquisition and conquest are central: helping businesses discover Wise, understand the value of switching from an existing provider and become active customers.

The person will work closely with Sales and regional Marketing, including above-the-line (ATL) and Brand teams, to build a repeatable lead pipeline and acquisition programme. They will own regional content adaptation and hand-on CRM delivery. We need someone who sets direction independently, communicates clearly and builds the relationships needed to deliver through a global organisation.

Your Mission

• Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.

• Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections.

• Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.

• Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.

• Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA.

• Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.

• Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards.

Qualifications

• 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.

• Experience with leading and growing a high growth CRM team

• Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.

• End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.

• Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.

• Excellent verbal and written communication skills and strive to have a customer-first mindset.

• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.

• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour.

• Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers.

• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

• Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions.

• Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation.

• Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion; understanding how CRM follows through on demand created by broader campaigns.

Desirable:

• Experience specifically for APAC markets.

• Coding skills e.g. SQL, Liquid etc.

Additional Information

For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visitWise.Jobs.

Keep up to date with life at Wise by following us onLinkedInandInstagram.