Glucerna/Therapeutics Marketing Manager

Thornton Tomasetti; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

Abbott in Singapore is seeking a Marketing Manager for the Glucerna & Therapeutics portfolio across Asia Pacific. You will drive brand growth through upstream and downstream marketing, influencing regional strategy and partnering with local teams to translate plans into locally executed programs.

The role requires leading market research, restaging initiatives, and integrated campaigns across digital, e-commerce, and traditional channels, while managing budgets and timelines in a fast-paced

Qualifications

• Bachelor’s degree in business or Marketing.
• 5–8 years in marketing or strategic marketing roles.
• Experience in healthcare, nutrition, pharmaceutical, or FMCG.
• Led market research and brand restaging from insight generation to execution.
• Experience launching products in Asia Pacific.

Responsibilities

• Conduct market scoping and landscape analysis across Asia Pacific to identify opportunities and threats.
• Design consumer and market research to inform brand strategy and innovation pipelines.
• Lead brand restaging projects, including messaging and go-to-market strategy.
• Develop regional marketing plan and ensure cross-functional alignment.
• Build and execute HCP engagement strategies and medical education programs.
• Translate clinical evidence into HCP materials and detailing tools for field teams.
• Ensure compliance with regulatory and legal review across markets.

Skills

Market research

Brand strategy

Stakeholder management

Project management

HCP marketing

Education

Bachelor’s degree in business, Marketing

Job description

Job Description

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

As the Marketing Manager, Glucerna & Therapeutics, you will be responsible for driving brand growth for the Glucerna and Therapeutics portfolio across the Asia Pacific region. This role combines Business Planning, Upstream and Consumer Marketing, including Brand Planning, brand restaging, and HCP engagement, with hands-on downstream execution for consumer marketing. You will partner closely with in-country marketing teams, medical/scientific affairs, and HCP-facing commercial teams to translate regional strategy into locally executed programs while managing multiple concurrent regional projects across markets.

What You’ll Do

• Conduct market scoping and landscape analysis across Asia Pacific markets to identify white-space opportunities, emerging consumer needs, and competitive threats for Glucerna and Therapeutics.


• Design and commission consumer and market research (quantitative and qualitative) to generate actionable insights that inform brand strategy and innovation pipelines.


• Lead brand restaging projects, including positioning, messaging architecture, and go-to-market strategy, in partnership with regional and global brand teams.


• Develop the annual regional marketing plan and brand strategy, aligning cross-functional stakeholders (medical, regulatory, sales, finance, e-commerce) around shared priorities.


• Build and execute HCP engagement strategies, including scientific communication plans, KOL engagement, medical education programs, and congress activities.


• Partner with Medical Affairs to translate clinical and scientific evidence into HCP-facing marketing materials and detailing tools that support field sales teams.


• Ensure all HCP-directed materials comply with local regulatory, medical, and legal review requirements across multiple Asia Pacific markets.


• Develop and execute integrated consumer marketing campaigns (digital, social, e-commerce, in-store) that build brand equity and drive trial and conversion.


• Manage agency partners and cross-functional stakeholders to deliver campaign assets on time, on budget, and on brand across multiple markets simultaneously.


• Track and report campaign performance against KPIs, using data-driven insights to optimize in-flight activity and inform future planning.


• Act as the regional point of contact for in-country marketing teams, balancing multiple concurrent projects, timelines, and priorities across the Asia Pacific portfolio.


• Manage budgets, timelines, and vendor relationships, ensuring efficient allocation of resources across strategic and execution workstreams.

Requirements

• Bachelor’s degree in business, Marketing (Master’s degree or MBA preferred).


• 5–8 years of experience in marketing or strategic marketing roles, ideally spanning both upstream brand strategy and downstream campaign execution.


• Experience within the healthcare, nutrition, pharmaceutical, or FMCG industry, with exposure to both HCP-facing and consumer-facing marketing.


• Demonstrated experience leading market research, market scoping, and brand restaging projects from insight generation through to execution.


• Experience in launching products in Asia Pacific.


• Strong stakeholder management skills, with proven ability to influence cross-functionally and work effectively with in-country marketing, medical, and sales teams across diverse Asia Pacific markets.


• Implemented best-in-class HCP events at a local or regional level.


• Excellent project management skills with the ability to manage multiple concurrent priorities and deliver against tight timelines in a fast-paced, matrixed environment.


• Willingness to travel across the Asia Pacific region as required.


• Background in Diabetes and Oncology preferred.

The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Marketing Support

DIVISION: ANI International Nutrition

LOCATION: Singapore > Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 25 % of the Time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Not Applicable

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.