AI-Driven Regional CRM & Lifecycle Lead

ShopBack; Singapore; Sur place; SGD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Career growth

Global scale team

Competitive compensation

Open culture

Résumé du poste

ShopBack, Asia-Pacific’s leading shopping, rewards, and payments platform, seeks a CRM & Lifecycle Marketing leader to own regional strategy across 13 markets. You’ll design, launch, and optimise intelligent campaigns while building scalable processes and playbooks.

Collaboration with Product, Data, and Tech will be central to delivering measurable growth, engagement, and retention. Ideal candidates bring 5–8 years in CRM or lifecycle marketing within digital, tech, or e-commerce, with a proven

Qualifications

• Experience leading CRM initiatives across multiple markets in digital/tech/e-commerce.
• Strong ability to design data-driven campaigns with hands-on execution.
• Proven stakeholder management across local and regional teams.
• Strategic mindset with ability to turn insights into campaigns.
• Demonstrated use of AI tools to improve workflows and productivity.

Responsabilités

• Own the regional CRM strategy and drive execution across 13 markets.
• Design and launch campaigns, build segmentation, and optimise flows.
• Establish CRM best practices and scalable playbooks.
• Partner with Product, Data, and Tech to architect CRM tooling and automation.
• Lead regional performance reviews; translate insights into business impact.
• Mentor junior marketers and transfer CRM/B2C expertise to the team.
• Champion experimentation and scale winning tactics across markets.
• Build influence across marketing, product, and commercial leadership.

Connaissances

CRM strategy

Lifecycle marketing

Data-driven campaigns

Analytical skills

Stakeholder management

Proactive leadership

AI competency

Multi-market management

Organisational skills

Outils

Braze

Salesforce Marketing Cloud

Iterable

Description du poste

ShopBack, Asia-Pacific’s leading shopping, rewards, and payments platform, seeks a CRM & Lifecycle Marketing leader to own regional strategy across 13 markets. You’ll design, launch, and optimise intelligent campaigns while building scalable processes and playbooks.

Collaboration with Product, Data, and Tech will be central to delivering measurable growth, engagement, and retention. Ideal candidates bring 5–8 years in CRM or lifecycle marketing within digital, tech, or e-commerce, with a proven