Strategy & Analytics Lead, Regional Brand & Growth Marketing

SHOPEE SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

Shopee Singapore Private Limited is seeking a senior Growth Marketing professional to own CRM and lifecycle strategies, driving user engagement and transactions across markets. You will shape segmentation, messaging and automation to optimise the buyer journey.

You will collaborate with Data, Product and Engineering, lead regional reviews, and push for test-and-learn initiatives to improve conversion and retention in a fast-paced e-commerce environment.

Qualifications

• Bachelor's degree required; Master’s advantageous but not required.
• Minimum 3 years of full-time strategy consulting experience (top-tier).
• Strong analytical and problem-solving skills with data-driven recommendations.
• Strong communication and stakeholder management across functions and markets.
• Ability to manage priorities in a dynamic, collaborative environment.
• Experience in e-commerce, CRM, performance or affiliate marketing is advantageous.

Responsibilities

• Own Monthly Transaction User growth across audiences and segments.
• Set the strategic direction for CRM and lifecycle capabilities, including segmentation, personalization, automation, channel roles and measurement.
• Lead CRM strategy across push notifications, in-app messages, email and vouchers.
• Map the buyer journey from discovery and product consideration, using data and feedback to identify friction.
• Lead regular planning and senior stakeholder reviews across local and regional teams.
• Establish a test-and-learn approach with Data/BI/Product/Engineering for scalable analytics and AI-enabled capabilities.
• Coach team members and coordinate cross-functional workstreams with clear owners and milestones.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Stakeholder management

Communication skills

Education

Bachelor's degree

Master's degree advantageous

Tools

CRM platforms

A/B testing

Marketing automation

AI tools

Data analytics

Job description

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Ownership of Monthly Transaction User growth crosses different audiences and segments of buyers. Lead the development of user segmentation and lifecycle strategies to drive user engagement, transactions, retention, and business growth
• Set the strategic direction for CRM and lifecycle capabilities, including segmentation, personalization, automation, channel roles and measurement. Align CRM plans with customer needs and the broader growth roadmap.
• Lead CRM strategy across push notifications, in-app messages, email and vouchers. Build audience segments, event-triggered journeys, personalization, suppression rules and contact-frequency controls.
• Map the buyer journey from discovery and product consideration. Use behavioral data, customer feedback and operational signals to identify friction. Shape the end-to-end buyer journey strategy. Identify the experience barriers with the greatest effect on conversion, repeat purchase and trust, and align Product and Operations on the improvements that will address them.
• Lead regular planning and senior stakeholder reviews. Secure alignment on goals, investment, ownership and key decisions across local and regional teams.
• Establish a disciplined test-and-learn approach across the portfolio. Ensure teams assess incrementality, unit economics and customer impact before scaling initiatives. Collaborate with Data, Business Intelligence, Product and Engineering teams to develop scalable analytical solutions and explore AI-enabled marketing capabilities
• Coach team members and coordinate cross-functional workstreams; set clear owners, milestones and follow-up for priority initiatives.

Requirements:

• Bachelor's Degree in any field; a Master's degree would be advantageous but is not required
• Minimum 3 years of full-time strategy working experience in a top-tier strategy consulting firm, excluding internship and part-time work experience
• Strong analytical and problem-solving skills, with the ability to structure ambiguous problems and develop data-driven recommendations
• Strong communication and stakeholder management skills, with the ability to collaborate across functions and markets
• Ability to manage priorities independently and work effectively in a dynamic, collaborative environment
• Experience in e-commerce, digital platforms, customer relationship management (CRM), performance marketing or affiliate marketing would be advantageous
• Familiarity with A/B testing, AI tools or marketing automation would be advantageous