AI-Driven CRM & Email Ops Architect

Wwshemi; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Wwshemi is seeking an experienced CRM MarTech & Email Ops Manager to own the email channel end-to-end, while leading MarTech platform strategy and data pipelines. You will architect scalable systems, drive performance via data, and apply AI to boost productivity.

This hands-on role requires managing lifecycle programs, deliverability, and cross-team collaboration. You will design template architectures, write complex personalization logic, and govern campaigns with SLAs, while shaping the future

Qualifications

• 5+ years of hands-on email marketing operations and/or MarTech management in fast growth environments.
• Expert level CRM/Email Platform and CDP experience (Braze/Optimove/Sendgrid/Segment CDP).
• Strong coding skills: Liquid, HTML, CSS for template development and dynamic content.
• Strong SQL to query datasets, build audiences, and support self-serve analysis.
• Experience leveraging AI tools to accelerate production and problem solving.
• Proven performance tracking, A/B testing and data-driven optimization capabilities.
• Excellent stakeholder management and written/verbal English communication.

Responsibilities

• Own daily email campaign operations: build, QA, deploy, and report with SLAs.
• Design and maintain scalable email template architecture and personalization blocks.
• Write and maintain Liquid/HTML/CSS to enable complex personalization logic.
• Govern send frequency, suppression, fatigue, and audience conflicts.
• Manage deliverability: SPF/DKIM/DMARC, inbox placement, ISP monitoring.
• Support GTM launches and translate product briefs into campaigns at pace.
• Lead MarTech roadmap for CRM, CDP, analytics, testing and data pipelines.
• Define tracking plans and event taxonomies for cross-product customer behavior.
• Create API requirements for MarTech integrations and build audience definitions.
• Develop reporting frameworks showing business value from MarTech & email investments.

Skills

Email marketing operations

MarTech management

SQL

Liquid/HTML/CSS

CRM/Email Platform & CDP

AI tools

A/B testing / data-driven optimization

Stakeholder management & communication

English proficiency

Tools

Braze

Optimove

Sendgrid

Segment CDP

Job description

Wwshemi is seeking an experienced CRM MarTech & Email Ops Manager to own the email channel end-to-end, while leading MarTech platform strategy and data pipelines. You will architect scalable systems, drive performance via data, and apply AI to boost productivity.

This hands-on role requires managing lifecycle programs, deliverability, and cross-team collaboration. You will design template architectures, write complex personalization logic, and govern campaigns with SLAs, while shaping the future