Global Campaign Architect – Remote & AI-Driven

Twilio Inc.; Singapore; Remote; SGD 150,000 - 190,000; Full time

Benefits offered by this job

Healthcare

Generous time off

Parental and wellness leave

Retirement savings program

Job summary

Twilio seeks a Senior Global Campaigns Strategist to own multi-channel campaigns that drive awareness and opportunities worldwide. You will partner with regions, sales, product, and leadership to translate messaging into impactful programs.

You will lead strategic thinking, plan budgets, and leverage AI-driven workflows to improve speed and quality. The role emphasizes measurable results and cross-functional collaboration in a remote-first environment.

Qualifications

• Deep understanding of marketing funnel tactics and metrics by funnel stage.
• Experience with enterprise buying cycles and B2B tech.
• Proven ability to lead integrated, global programs.
• Comfort with AI-enabled content and automation tools.
• Strong collaboration across product, sales, and leadership.

Responsibilities

• Set a strategic vision for a large global campaign and oversee operations.
• Be accountable to leadership on campaign effectiveness and programs.
• Use data to guide decisions and allocate resources across campaigns.
• Collaborate with product marketing, content, brand, and regional teams.
• Build scalable campaign playbooks and measure results across regions.
• Embed AI frameworks to enable high-quality content at scale.
• Manage budgets for production, localization, and agencies.

Skills

Marketing funnel

Campaign strategy

Cross-functional leadership

AI in marketing

Budget management

Stakeholder management

Enterprise selling

Analytical thinking

Tools

Tableau

Salesforce

AEM

Google Analytics

LinkedIn Campaign Manager

Meta Ads Manager

Canva

Job description

Twilio seeks a Senior Global Campaigns Strategist to own multi-channel campaigns that drive awareness and opportunities worldwide. You will partner with regions, sales, product, and leadership to translate messaging into impactful programs.

You will lead strategic thinking, plan budgets, and leverage AI-driven workflows to improve speed and quality. The role emphasizes measurable results and cross-functional collaboration in a remote-first environment.