CRM Lifecycle Architect — AI-Driven Engagement & Retention

Lever, Inc.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle campaigns and drive retention, onboarding, and engagement across email, push, in-app, and in-browser messages.

You will collaborate with Marketing, Product, Creative, Legal, Compliance, and MarTech to deliver compliant, audience-right campaigns while leveraging AI to optimize timing, content, and personalization in a fast-moving crypto environment.

Qualifications

• Experience in lifecycle marketing and CRM strategy across multiple channels.
• Strong analytics and data-driven decision-making skills.
• Hands-on with CRM platforms (Braze preferred) and building campaigns in-tool.
• Proficiency in HTML/CSS for email and in-browser messaging.
• Experience with REST APIs and data integrations; SQL is a plus.

Responsibilities

• Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.
• Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels.
• Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities.
• Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.
• Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.
• Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.
• Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact.
• Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.
• Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.
• Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.
• Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.
• Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).

Skills

Lifecycle Marketing

Retention Marketing

Cross-functional Collaboration

Campaign Personalization

A/B Testing

AI in Marketing

Analytics

SQL

REST APIs

HTML/CSS for Email

Tools

Braze

BI Tools

Job description

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle campaigns and drive retention, onboarding, and engagement across email, push, in-app, and in-browser messages.

You will collaborate with Marketing, Product, Creative, Legal, Compliance, and MarTech to deliver compliant, audience-right campaigns while leveraging AI to optimize timing, content, and personalization in a fast-moving crypto environment.