CRM MarTech & Email Ops Architect

Crypto.com; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Crypto.com is seeking an experienced CRM MarTech & Email Ops Manager to own the email channel end-to-end, lead MarTech platform strategy, and drive data-driven performance. You will architect scalable systems, manage CDP connections, and leverage AI to boost productivity.

The role combines hands-on campaign execution with strategic MarTech leadership, requiring deep technical skills in email, SQL, and data integration, along with strong stakeholder management across CRM, Product, and Marketing

Qualifications

• 5+ years of hands-on email marketing operations and/or MarTech management in high-volume environments.
• Expert-level proficiency with CRM/Email platforms and CDP tools (Braze/Optimove/Sendgrid/Segment).
• Strong coding skills for email (Liquid, HTML/CSS) and dynamic content logic.
• Strong SQL skills for data querying, audience definitions, and self-serve analysis.
• Experience leveraging AI tools to accelerate production and problem-solving.
• Proven track record in performance tracking, A/B testing, and data-driven optimization.
• Excellent organizational, documentation, and project-management skills.
• Fluent English (written and verbal).
• Knowledge of GDPR, CAN-SPAM, CASL, PECR and regional privacy requirements.

Responsibilities

• Own end-to-end email operations across lifecycle, promotional, transactional, and triggered programs with SLAs.
• Design and maintain scalable email templates and personalization frameworks.
• Write and maintain coding for complex personalization and dynamic rendering.
• Govern send frequency, suppression, fatigue, and audience conflicts.
• Manage deliverability, sender reputation, authentication, inbox placement, and ISP monitoring.
• Translate product briefs into campaign execution for GTM launches.
• Lead MarTech roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure CDP connections and ensure data quality and reliability.
• Define tracking plans and event taxonomies across products and platforms.
• Write API requirements and payload specs for MarTech integrations.
• Build audience definitions and segments in CDP for acquisition/retention/experimentation.
• Develop reporting frameworks demonstrating MarTech value.

Skills

Email operations

MarTech management

SQL

AI tools

Stakeholder management

English proficiency

Campaign automation

Data analysis

Tools

Braze

Optimove

Sendgrid

Segment CDP

Job description

Crypto.com is seeking an experienced CRM MarTech & Email Ops Manager to own the email channel end-to-end, lead MarTech platform strategy, and drive data-driven performance. You will architect scalable systems, manage CDP connections, and leverage AI to boost productivity.

The role combines hands-on campaign execution with strategic MarTech leadership, requiring deep technical skills in email, SQL, and data integration, along with strong stakeholder management across CRM, Product, and Marketing