Growth MarTech Architect & Analytics Lead

Wwshemi; Singapore; Presencial; SGD 120 000 - 180 000; Tempo integral

Resumo da oferta

Wwshemi is seeking a senior MarTech tracking expert to lead end-to-end data collection, signal routing, and measurement modeling. You will partner with Engineering, Growth, and Data teams to implement robust web and app tracking pipelines and to deliver actionable insights.

Responsibilities include auditing signals, ensuring privacy-compliant tracking, and enabling advanced analytics via Databricks and Tableau. Strong cross-functional collaboration is essential.

Qualificações

• Bachelor's degree or higher in a quantitative field.
• 4+ years in MarTech tracking, growth analytics, and digital marketing data analysis.

Responsabilidades

• Own MarTech architecture, tracking, auditing and enrichment.
• Define Data Layer requirements and route signals to ad platforms via GTM.
• Collaborate on app tracking across AppsFlyer and Firebase, standardizing event taxonomy.
• Optimize ad platform signal consumption and resolve tracking bottlenecks.
• Lead end-to-end stack audits, QA monitoring and privacy-compliant tracking.
• Support attribution frameworks (MMM, MTA) and incrementality testing.
• Collaborate with Data Engineering on pipelines and schemas.
• Build dashboards in Tableau and enable AI-driven insights.

Conhecimentos

GA4 & GTM expertise

AppsFlyer & Firebase

Ad platform signals

Data engineering collaboration

SQL & data modeling

Databricks & Tableau

Dashboarding & AI automation

Privacy-centric tracking

MMM/MTA & incrementality

CAC/LTV analysis

Cross-functional translation

Formação académica

Bachelor's degree in a quantitative field

Ferramentas

GA4

GTM

AppsFlyer

Firebase

Databricks

Tableau

Descrição da oferta de emprego

Wwshemi is seeking a senior MarTech tracking expert to lead end-to-end data collection, signal routing, and measurement modeling. You will partner with Engineering, Growth, and Data teams to implement robust web and app tracking pipelines and to deliver actionable insights.

Responsibilities include auditing signals, ensuring privacy-compliant tracking, and enabling advanced analytics via Databricks and Tableau. Strong cross-functional collaboration is essential.