ADMISSIONS SPECIALIST

RD AMERICAN SCHOOL PTE. LTD.; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

RD American School is seeking an Admissions Specialist to drive student enrollment by managing the full admissions lifecycle from lead generation to enrollment conversion. You will engage prospective families, conduct tours, and partner with schools and agencies to secure admissions.

The role requires strong relationship-building, excellent communication, and the ability to manage inquiries, offers, and documentation with accuracy and care.

Qualifications

• Diploma or Bachelor's Degree in Business, Marketing, Communications, Education, Hospitality, or a related field.
• 2-5 years of admissions, student recruitment, business development, customer service, hospitality, education, or consultative sales.
• Experience within an international school or education environment is advantageous.
• Familiarity with CRM systems, customer relationship management, or sales pipeline management preferred.

Responsibilities

• Identify, engage, and cultivate prospective families to generate new student enrollment opportunities.
• Manage the admissions pipeline from initial inquiry through enrollment.
• Conduct campus tours, information sessions, and admissions presentations.
• Build relationships with corporate partners, relocation agencies, embassies, consultants, and community groups.
• Process applications and coordinate assessments, interviews, and placements.
• Monitor progress and generate admissions reports and enrollment pipeline updates.

Skills

Business development

Networking

Relationship management

Sales/pipeline management

Communication skills

Organization & multitasking

Customer service

Presentation skills

Education

Diploma or Bachelor’s in Business/Marketing/Education

Tools

CRM systems

Microsoft Office

Job description

ADMISSIONS SPECIALIST

ABOUT

RD American School partners exclusively withRiverdale Country School- one of America's top-ranked private schools. We are more than an educational institution - we are an accelerator of learning. Our approach is grounded in cognitive science and modern pedagogy, empowering students to thrive in a complex, fast-changing world.

ROLE

The Admissions Specialist is responsible for driving student enrollment growth by managing the full admissions lifecycle, from lead generation and relationship building through application processing and enrollment conversion. Acting as both an admissions advisor and business development professional, the role proactively identifies and nurtures prospective families while ensuring an exceptional admissions experience.

The successful candidate will be a relationship-focused professional who is comfortable engaging with prospective parents, developing community partnerships, conducting school tours, managing a sales pipeline, and achieving enrollment targets.

JOB RESPONSIBILITIES

Student Recruitment

• Proactively identify, engage, and cultivate prospective families to generate new student enrollment opportunities.
• Manage the admissions pipeline from initial inquiry through successful enrollment.
• Build and maintain relationships with corporate partners, relocation agencies, embassies, education consultants, community groups, and referral networks.
• Conduct outreach activities, networking initiatives, and recruitment campaigns to increase market awareness and generate qualified leads.
• Re-engage dormant inquiries and prospective families to maximise enrollment opportunities.
• Support parent referral and ambassador programmes to strengthen word-of-mouth recruitment.
• Represent the school at education fairs, community events, corporate engagements, and recruitment activities.
• Contribute towards achieving annual enrollment and retention targets.

Admissions& Family Engagement

• Serve as a primary point of contact for prospective families throughout the admissions journey.
• Provide accurate and timely information regarding academic programmes, admissions requirements, school culture, and tuition fees.
• Conduct professional campus tours, information sessions, and admissions presentations.
• Build strong relationships with prospective families and guide them through the decision-making process.
• Maintain regular follow-up communications to support conversion from inquiry to enrollment.
• Deliver a consistently high standard of customer service and parent experience.

Application & Enrollment Management

• Process student applications and ensure all supporting documentation is complete and compliant.
• Coordinate assessments, interviews, and placement evaluations with academic teams.
• Prepare admissions offers, enrollment agreements, and associated documentation.
• Monitor application progress and proactively manage timelines to ensure efficient processing.
• Support onboarding and transition activities for newly enrolled students and families.
• Maintain waiting lists and assist with enrollment forecasting activities.

CRM, Reporting & Administration

• Maintain accurate and up-to-date records within the school's CRM and Student Information Systems.
• Track and manage inquiries, applications, enrollments, withdrawals, and conversion metrics.
• Generate admissions activity reports and enrollment pipeline updates.
• Monitor individual performance against enrollment and conversion targets.
• Ensure compliance with PDPA requirements and school policies relating to student data and confidentiality.

Internal Collaboration

• Work closely with the Admissions Manager to achieve student recruitment and enrollment objectives.
• Collaborate with the Marketing team on lead generation campaigns and admissions communications.
• Coordinate with Academic staff regarding assessments and student placements.
• Liaise with Finance and Operations teams on enrollment documentation, onboarding, and student commencement processes.
• Contribute to continuous improvement initiatives within the admissions function.

REQUIREMENTS

Education & Experience

• Diploma or Bachelor's Degree in Business, Marketing, Communications, Education, Hospitality, or a related field.
• 2-5 years of experience in admissions, student recruitment, business development, customer service, hospitality, education, or consultative sales.
• Experience within an international school or education environment is advantageous.
• Familiarity with CRM systems, customer relationship management, or sales pipeline management preferred.

Skills & Experience

• Strong business development, networking, and relationship management capabilities.
• Proven ability to build and nurture prospects through a sales or admissions pipeline.
• Excellent verbal, written, and presentation skills.
• Strong customer service and stakeholder engagement skills.
• Ability to influence and guide families through complex decision-making processes.
• Highly organised with strong attention to detail and follow-through.
• Ability to manage multiple priorities while meeting deadlines and enrollment targets.
• Proficiency in Microsoft Office and CRM systems.

Personal Attributes

• Professional, confident, and personable communicator.
• Results-driven and motivated by achieving targets.
• Proactive and solutions-oriented.
• Adaptable and resilient in a fast-paced environment.
• Strong sense of ownership, accountability, and integrity.
• Culturally sensitive with the ability to engage families from diverse backgrounds.

At RD American School, you’ll be part of a forward-thinking team shaping the future of education. You’ll have the opportunity to innovate, lead, and make a meaningful impact on learners and families across the region.