Senior Admissions Manager, SEA

Peoplebank Singapore Pte Ltd; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Peoplebank Singapore Pte Ltd is seeking a Senior Admissions Manager to lead regional enrolment across SEA and UAE, champion a data-driven customer experience, and build capabilities within school Admissions teams.

You will set strategy, optimize end-to-end processes, collaborate with marketing, finance, and academics, and mentor managers to deliver high-quality outcomes, growth, and strong CRM data practices.

Qualifications

• Bachelor’s degree in business, Marketing, Communications, or related field is required.
• Minimum 10–15 years of progressive experience in admissions, sales and marketing.
• Experience in SEA or Middle East admissions plus CRM data analysis is essential.

Responsibilities

• Develop and execute regional enrolment strategy to meet targets across schools and grade levels.
• Lead data-driven enrollment management with regular reports on key metrics.
• Build and mentor School Admissions Managers to ensure high performance and data literacy.
• Standardize end-to-end admissions and enrollment processes across schools.
• Collaborate with Marketing, Finance, and Academic teams to align capacity, fees, and campaigns.

Skills

Leadership

Data analysis

Strategic planning

Stakeholder management

Communication

Project management

English fluency

Change management

Cross-functional collaboration

Customer experience

Education

Bachelor’s degree in business, Marketing, Communications, or related field

Master’s degree (desirable)

Tools

OpenApply

Finalsite

Salesforce

Job description

The Senior Admissions Manager is a strategic, data-driven leader responsible for championing an exceptional customer experience journeyacross all schools in the Group’s SEA and UAE portfolios, in strengthening admissions capabilities, improving conversion performance, and optimising end-to-end processes - all while leading and mentoring a team of school Admissions Managers to ensure consistent, high-quality execution.

As a senior leader, this role carries dual accountability - setting regional enrolment strategy; driving operational excellence at the school level in delivering exceptional customer experience. It is especially impactful in competitive and developing markets, where targeted interventions, capability building and rigorous follow-through are critical to success.

The Senior Admissions Manager works hand-in-hand with each school’s Admissions team to elevate quality, embed best-in-class practices and deliver a seamless, family-centric admissions journey. By setting clear examples of what excellent customer experience looks like, this role ensures that every interaction reflects the Group’s commitment to service excellence - building trust, enhancing brand reputation, and accelerating enrolment growth across the region.

The Role

Strategic Enrolment & Market Leadership:

• Develop and execute the regional enrolment strategy to meet and exceed student recruitment targets across all schools and grade levels
• Conduct in-depth market analysis tomonitorcompetitor activity,identifydemographic trends, andanticipateeconomic factors influencing international school choices
• Proactively build and manage a strategic network of regional partnerstoestablishsustainable enrolment pipelines

DataAnalysis, Reporting & Forecasting:

• Implement a rigorous data-driven approach to enrollment management.Overseeregular, comprehensive reports on all key admissions metrics (e.g., inquiry-to-application conversion, yield rates, attrition)
• Developaccurate, data-informed enrolment projections and forecasts to guide strategic planning, budget allocation, and school capacity management.Working with IT to automate where possible
• Translate complex data sets into clear, actionable insights and present findings and recommendations to the senior leadership team to support informed decision-making

Team Leadership & Development:

• Build, align and supportSchool Admissions Managers on strategy development and operational best practice, fostering a culture of high performance, collaboration, and data literacy
• Support school Directors toconduct regular performance reviews based on KPIs and create personalized professional development plansfor their admissions teams
• Facilitate regional training and communities of practice to share best practices and ensure consistency in data entry, analysis, and customer service standards

Process Optimization & Technology:

• Standardize andoptimizethe end-to-end admissions and enrollment process across all schools, ensuring a seamless and efficient experience for families
• Oversee theadmissionsCRM and related technologies,leveragingtheir full potential for pipeline management, automated communications, and advanced data analytics
• Continuously review and improve processes to reduce friction, shorten the inquiry-to-enrolment cycle, and improve conversion rates

Customer Experience & Cross-Functional Collaboration:

• Champion an exceptional customer experience for all prospective families, from first inquiry through to enrollment
• Work closely with the Regional Marketing team to align admissions data with marketing strategies, developing targeted campaigns based on market insights
• Partner with the Academic and Leadership teams to ensure alignment on school capacity, class placements, and entry requirements
• Collaborate with the Finance Department on fee structures, scholarships, and payment plans

The Person

Essential:

• Bachelor’s degree in business, Marketing, Communications, ora relatedfield
• Minimum of 10-15 years of progressive experience in admissions, sales and marketing,ideallywithin the education sector
• Admissionsexperiences inSoutheast Asia, Middle East etc is essential, with extensive experience with Admissions CRMs (e.g.,OpenApply,Finalsite, Salesforce) and data analysis
• Proventrack recordof developing and implementing successful enrollment strategies that meet ambitious targets
• Demonstrated experience in managing budgets, forecasting, and reporting on key metrics
• Strong leadership skills with a proven ability to manage, motivate, and develop high-performing teams
• Working English mandatory, Mandarin a benefit

Desirable:

• Master’s degree in a relevant field.
• Experience in international education and an understanding of the unique needs of expatriate and local communities
• Experience in a fast-paced, target-driven commercial environment

Person Specifications & Competencies:

• Strategic & Commercial Acumen:Ability to think strategically, analyze data, and make decisions that drive growth and operational efficiency.
• Exceptional Communicator:Influential and articulate communicator, adept at engaging with diverse stakeholders including prospective parents, school leaders, and corporate executives.Able to work in a matrixorganization
• High Empathy & Intercultural Sensitivity:Naturally understands the anxieties and needs of familiesrelocatinginternationally. Builds rapport easily with people from diverse cultural backgrounds.
• Results-Oriented:Driven to achieve and exceed targets, with a persistent and proactive approach.
• Collaborative Influencer:Builds strong, trusting relationships across departments (Marketing, Finance, Academics) to drive a unified enrollment strategy.
• Process-Optimizer:A keen eye for detail and a passion for creating streamlined, user-friendly processes.
• Resilient & Adaptable:Thrives in a dynamic environment andremainscalm and solution-focused under pressure.
• Reduced school-level performance variance (raising the floor of underperforming markets)
• Improved lead-to-application and offer-to-acceptance conversion rates
• Reduction in enquiry response time and follow-up delays
• Increased parent satisfaction scores for admissions interactions
• Improved quality and consistency of CRM data
• Strong feedback from school admissions teams on support effectiveness
• On-time delivery of audits, reviews, and training programmes