Sweden Growth Marketing Lead - Data-Driven Demand & AI

Ungapped; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Ungapped (in collaboration with Profinder) is seeking a Growth Marketing Lead for Sweden to own demand generation and growth across the customer journey. You will shape local growth strategy, run hands-on campaigns and ensure measurable business impact.

Reporting directly to the Group CMO, you will partner with Sales, Product Marketing and the broader Group Marketing team to translate priorities into growth plans, test ideas, and drive AI-enabled optimization across channels.

Qualifications

• 5+ years of experience in B2B SaaS Growth or a similar commercially focused marketing role.
• Experience taking ownership of market-level growth strategy, not only individual campaigns or channels.
• Strong understanding of the B2B funnel and how Marketing contributes to pipeline and revenue.
• Experience with marketing automation, CRM and digital tracking; familiarity with Pipedrive is a plus.
• Strong analytical skills and the ability to turn performance data into clear actions and priorities.
• Experience working closely with Sales and other commercial stakeholders.
• Hands-on experience with digital acquisition and campaign optimisation across relevant channels.
• AI-native mindset, curious about emerging AI tools and applying AI to improve marketing strategy, execution, analysis and productivity.
• Excellent communication and stakeholder management skills.
• Fluent Swedish and English, both written and spoken.

Responsibilities

• Own and execute the Growth strategy for Sweden across Ungapped and Profinder.
• Translate business and Sales priorities into focused growth plans, campaigns and channel priorities.
• Own demand generation across relevant channels, balancing strategic planning with hands-on execution.
• Develop and optimise campaigns across the funnel - from awareness and lead generation to MQLs, qualified meetings and Marketing contribution to pipeline and revenue.
• Own the Swedish Growth funnel and performance view, using data to identify opportunities and improve conversion.
• Work closely with Sales on ICP, target audiences, lead quality, qualification, handovers and commercial priorities.
• Use performance data, experimentation and testing to continuously improve acquisition and conversion.
• Identify new growth opportunities across channels, audiences, segments and products.
• Work with Product Marketing to activate clear positioning, messaging and customer value propositions in Growth activity.
• Contribute to shared Group Growth processes, ways of working and best practices across markets.
• Share insights, learnings and best practices with colleagues across the Group to strengthen our collective Growth capabilities.
• Explore and apply AI-enabled approaches to improve Growth strategy, campaign development, experimentation, analysis and execution.

Skills

Growth strategy

Demand generation

Performance marketing

Analytics

Stakeholder management

AI mindset

Swedish language

English language

Tools

Marketing automation

CRM

Pipedrive

Job description

Ungapped (in collaboration with Profinder) is seeking a Growth Marketing Lead for Sweden to own demand generation and growth across the customer journey. You will shape local growth strategy, run hands-on campaigns and ensure measurable business impact.

Reporting directly to the Group CMO, you will partner with Sales, Product Marketing and the broader Group Marketing team to translate priorities into growth plans, test ideas, and drive AI-enabled optimization across channels.