AI-Driven Performance Marketer (Nordics)

Sambla Group; Stockholms kommun; On-site; SEK 900,000 - 1,100,000; Full time

Job summary

Sambla Group, a fast-moving fintech company, seeks a Performance Marketer at its Stockholm HQ to own paid growth across markets, mainly Nordic. You’ll work hands-on across SEM, paid social, display, and other paid media, using AI and automation to scale campaigns, reporting, and optimization.

You will collaborate with data, analytics, brand, GEO marketing, content, affiliation and marketing engineering to translate market insights into prioritized campaigns and measurable impact.

Qualifications

• Around 5+ years of experience in online marketing, performance marketing or a similar role.
• Deep experience managing paid acquisition across SEM and/or paid social, display or other paid media channels.
• Strong understanding of budget management, pacing, bidding, campaign structure and performance optimization.
• Experience using AI tools, automation platforms or marketing technology to improve campaign execution, data quality, analysis or reporting.
• Experience working with paid acquisition metrics such as LTV/CAC, CPA, ROAS, qualified leads, app installs or similar acquisition outcomes.
• Strong analytical skills and confidence working with performance data.
• A strong interest in AI, automation, workflow optimization and new marketing technologies.
• Ability to adapt global frameworks into locally relevant campaigns.
• Great collaboration skills and experience working with data, analytics, brand, creative, content, affiliation or tech teams.
• A structured and detail-oriented way of working, with a strong focus on campaign quality, tracking and measurable impact.
• Strong communication skills in English, both written and spoken.
• Norwegian and/or Danish language skills are highly valued, but not a requirement.
• It is a plus if you have experience from financial services, fintech, loan comparison, app marketing, lead generation or other high-volume acquisition environments.

Responsibilities

• Own paid acquisition performance for one or more assigned markets.
• Plan, launch, monitor and optimize campaigns across SEM, paid social, display and other relevant paid media channels.
• Use AI and automation to improve speed, scalability and quality across campaign creation, optimization, reporting and analysis.
• Manage campaign structures, keyword strategies, ad copy, search terms, bidding, budgets and pacing.
• Build and improve automated workflows for campaign setup, reporting, alerts, analysis and performance follow-up.
• Develop audience strategies, creative testing plans and messaging angles across paid social.
• Use AI tools for keyword expansion, ad copy generation, creative variations, market research, competitor monitoring and performance insights.
• Translate local market insights, competitor activity and customer behavior into clear campaign priorities.
• Adapt global campaign frameworks into locally relevant execution, especially for Nordic markets.
• Track and analyze performance by market, channel, campaign, audience, keyword, creative and funnel stage.
• Turn performance data into clear actions, identifying what to scale, improve, automate or stop.
• Run structured experiments across messaging, creatives, audiences, bidding, keywords, landing pages and campaign structures.
• Contribute to shared prompt libraries, automation workflows, campaign templates and best practices for SEM and paid social.
• Keep campaign setup, tracking, naming, QA and documentation structured, reliable and scalable.
• Collaborate with marketing engineering and analytics to identify opportunities for smarter data flows, dashboards and automation.

Skills

Performance marketing

Digital advertising

AI / automation

Analytics

English communication

Cross-functional collaboration

Campaign optimization

Nordic markets adaptation

Job description

Sambla Group, a fast-moving fintech company, seeks a Performance Marketer at its Stockholm HQ to own paid growth across markets, mainly Nordic. You’ll work hands-on across SEM, paid social, display, and other paid media, using AI and automation to scale campaigns, reporting, and optimization.

You will collaborate with data, analytics, brand, GEO marketing, content, affiliation and marketing engineering to translate market insights into prioritized campaigns and measurable impact.