Mobile App Growth & Paid Acquisition Specialist

Arrive; Stockholms kommun; On-site; SEK 600,000 - 800,000; Full time

Job summary

Arrive is seeking a hands-on Digital Marketing Specialist on a 12-month contract to drive mobile app acquisition and in‑app conversions across international markets. You’ll own end‑to‑end performance for Google UAC, Apple Search Ads, and brand initiatives on LinkedIn, while managing multiple campaigns and leveraging AI tools for optimisation.

You will collaborate with analytics, creative, and product teams to optimize budgets, track performance, and deliver actionable insights to leadership.

Qualifications

• Hands-on paid mobile app acquisition experience (Google UAC & Apple Search Ads)
• Experience with B2B/brand awareness on LinkedIn
• Proficient in AI-assisted reporting and dashboards
• Ability to manage multiple regional markets in a fast-paced environment
• Native-level English fluency (spoken and written)

Responsibilities

• Plan, run, and optimize multi-market mobile campaigns focusing on app installs and in-app events across Google UAC and ASA, plus Meta/TikTok
• Execute brand awareness campaigns on LinkedIn targeting B2B/B2G and stakeholders
• Manage 5–10 active campaigns daily, optimize bids, budgets, creatives and messaging
• Coordinate cross-functional requests through structured workflows
• Collaborate with analytics/tech teams on tracking, AppsFlyer setup, data attribution and UTM naming
• Deliver performance reporting and run AI-assisted insights for leadership
• Build investment and forecasting scenarios for market expansion and budget decisions
• Brief, review, and test creative copy/assets with design teams and agencies
• Monitor competitors and market shifts to inform testing frameworks

Skills

Mobile app campaigns

LinkedIn brand campaigns

AI reporting tools

Multi-market management

English fluency

Tools

AppsFlyer

Gemini

Claude

ChatGPT

Job description

Arrive is seeking a hands-on Digital Marketing Specialist on a 12-month contract to drive mobile app acquisition and in‑app conversions across international markets. You’ll own end‑to‑end performance for Google UAC, Apple Search Ads, and brand initiatives on LinkedIn, while managing multiple campaigns and leveraging AI tools for optimisation.

You will collaborate with analytics, creative, and product teams to optimize budgets, track performance, and deliver actionable insights to leadership.