Performance Marketing Manager

Transfer Galaxy AB; Stockholms län; On-site; SEK 900,000 - 1,400,000; Full time

Job summary

Transfer Galaxy is seeking a senior Performance Marketing Manager to own paid acquisition channels such as Meta Ads, Google Ads, and Apple Search Ads across international markets. You will drive customer acquisition growth, optimize budgets, and deliver measurable performance against targets.

This hands-on role reports to the CMO and collaborates with CRM to maximize overall marketing impact. The ideal candidate has 5+ years in performance or growth marketing, strong analytical skills, and

Responsibilities

• Own and manage paid acquisition campaigns across Meta Ads, Google Ads, and Apple Search Ads.
• Develop and execute performance marketing strategies aligned with business growth objectives.
• Achieve monthly customer acquisition targets while optimizing budgets and maximizing efficiency.
• Continuously improve campaign structures, bidding strategies, targeting, audiences, and creative performance.
• Collaborate with product/tech teams to strengthen tracking, analytics, and conversion measurement.

Job description

At Transfer Galaxy, we're on a mission to make international money transfers faster, easier, and more accessible.

As a growing fintech company serving customers across multiple markets, we're looking for a passionate and results-driven Performance Marketing Manager to take ownership of our paid digital acquisition activities and help drive our next phase of growth.

About the Role

We're looking for an experienced, analytical, and hands-on Performance Marketing Manager who thrives on delivering measurable growth. This is a senior role reporting directly to the CMO, with one direct report who is responsible for CRM and digital marketing.

In this role, you'll take full ownership of our paid acquisition channels, including Meta Ads, Google Ads, and Apple Search Ads, with responsibility for driving customer acquisition and maximizing the efficiency of our marketing investments.

You'll manage advertising budgets, continuously optimize campaigns, and develop data-driven strategies to achieve monthly customer acquisition targets across our markets. Performance will be reviewed monthly against cost per first transaction, and conversion-rate results.

This is a hands-on campaign execution role with end-to-end ownership of results and a direct impact on the growth of an international fintech company.

Key Responsibilities

Paid Acquisition & Campaign Management

• Own and manage paid acquisition campaigns across Meta Ads, Google Ads, and Apple Search Ads.
• Develop and execute performance marketing strategies aligned with business growth objectives.
• Take ownership of achieving monthly customer acquisition targets through paid channels.
• Manage and optimize advertising budgets across channels and markets to maximize acquisition efficiency.
• Continuously improve campaign structures, bidding strategies, targeting, audiences, and creative performance.
• Identify and test new acquisition opportunities and scalable growth initiatives.

Performance Analysis & Optimization

• Monitor and optimize customer acquisition cost (CAC), cost per first transaction, conversion rates, and other key performance indicators.
• Analyze campaign performance and customer acquisition trends to identify growth opportunities.
• Develop performance reports to communicate results, insights, and recommendations.
• Conduct structured A/B testing to improve campaign effectiveness.
• Use data to make informed decisions about budget allocation and campaign scaling.

Tracking, Attribution & Conversion

• Ensure accurate conversion tracking and measurement across paid advertising platforms.
• Work with Google Analytics 4, Google Tag Manager, and relevant mobile attribution tools.
• Analyze the customer journey from advertising interaction to registration and first completed transaction.
• Identify opportunities to improve conversion rates and acquisition efficiency.
• Collaborate with product and technical teams to strengthen tracking and measurement capabilities.

Cross-functional Collaboration

• Provide insights into customer behavior, channel performance, and growth opportunities.
• Contribute to continuous improvements in our digital acquisition strategy.

What We're Looking For

• 5+ years of hands-on experience in performance marketing, paid acquisition, or growth marketing.
• Strong expertise in Meta Ads and Google Ads.
• Practical experience with Apple Search Ads or other mobile app acquisition channels.
• Proven track record of independently managing advertising budgets.
• Demonstrated ability to achieve customer acquisition targets while maintaining cost efficiency.
• Strong analytical skills and experience with campaign performance measurement.
• Proficiency with GA4, Google Tag Manager, and relevant tracking and analytics tools.
• Understanding of AI-powered marketing tools and how to leverage AI to improve campaign performance, automate workflows, enhance audience targeting, accelerate creative testing, and drive more efficient customer acquisition.
• Experience developing, executing, and optimizing paid acquisition strategies.
• Ability to work independently, take ownership, and make data-driven decisions.
• Excellent communication skills in English. Swedish or other relevant languages are a plus.

Nice to Have

• Experience in fintech, payments, remittances, or financial services.
• Experience with mobile measurement platforms such as AppsFlyer or Adjust.
• Experience running campaigns across multiple countries and customer segments.
• Knowledge of customer lifetime value, cohort analysis, and marketing attribution.
• Experience optimizing campaigns for first transactions rather than registrations alone.

What We Offer

• A high-impact role with direct influence on customer acquisition and company growth.
• Ownership of significant advertising budgets and international acquisition campaigns.
• A collaborative and multicultural working environment.
• Opportunities to experiment, innovate, and develop professionally.
• The chance to contribute to making international money transfers more accessible worldwide.