Digital Platforms & Growth Marketing Lead

Hammer & Hanborg Group; Solna kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Abilia seeks an experienced Digital Marketing & Platform Manager to lead the development of its digital platforms into strong content and lead-generation hubs. You will combine strategic thinking with hands-on execution, overseeing websites, CMS, SEO, content, and landing pages while leveraging analytics to drive improvements and opportunities.

You will collaborate across Marketing, Product Management and Sales, coordinate external partners, and help shape multi-market digital customer journeys.

Qualifications

• Solid experience in digital marketing and platforms.
• Experience with websites, CMS, SEO and analytics.
• Strong lead generation and content marketing knowledge.
• Ability to translate insights into action.
• Fluent Swedish and English.

Responsibilities

• Lead Abilia's digital platforms strategy and execution.
• Set direction and priorities for digital platforms and act as project leader.
• Work hands-on with websites, CMS, SEO, content, landing pages and optimization.
• Use analytics and customer insights to improve digital performance.
• Strengthen lead generation and digital customer journeys.
• Support campaigns, product launches and localization.
• Coordinate external partners when applicable.
• Bring digital expertise and best practices into the marketing team.

Skills

Digital marketing

Web analytics

SEO

Lead generation

Content marketing

CMS

Data analysis

Stakeholder coordination

Bilingual Swedish/English

Tools

Google Analytics

CMS platform

Job description

Abilia seeks an experienced Digital Marketing & Platform Manager to lead the development of its digital platforms into strong content and lead-generation hubs. You will combine strategic thinking with hands-on execution, overseeing websites, CMS, SEO, content, and landing pages while leveraging analytics to drive improvements and opportunities.

You will collaborate across Marketing, Product Management and Sales, coordinate external partners, and help shape multi-market digital customer journeys.