Marketing Manager (Head of Marketing)

Swedish Nutra AB; Malmö kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Swedish Nutra AB, based in Malmö, seeks a Marketing Manager to own brand and demand across B2B and own-brand lines. You will lead a team, manage the budget, and drive awareness, leads, and growth with full creative ownership.

Reporting to the CEO/COO, this hands-on leadership role requires expanding internationally, optimizing channels including Amazon, and delivering measurable business impact from marketing activities.

Qualifications

• Senior marketing leader with proven brand and performance/demand marketing success.
• Hands-on capability in Google Ads, SEO, and marketplace/Amazon advertising.
• Experience running marketing automation (HubSpot or similar) and data-driven campaigns.
• People leadership and ability to build structure in a fast-moving growth setup.
• Commercial mindset linking marketing to leads, revenue and growth.
• Experience in supplements, health, beauty, or FMCG is a strong plus.
• Excellent written and spoken English is required; on-site work in Malmö.

Responsibilities

• Own brand strategy, packaging artwork, and website management.
• Lead search and on-platform marketing, including Google Ads, Meta, SEO.
• Develop and execute B2B demand generation and content programs.
• Manage marketing automation workflows and campaigns in HubSpot.
• Support international expansion with packaging localization and registrations.
• Monitor market intelligence to inform strategy and tactics.
• Create B2B marketing content and assets (catalogues, price lists, newsletters).
• Own and optimize the Amazon channel and performance.

Skills

Brand strategy

Performance marketing

Google Ads

SEO

Amazon advertising

HubSpot

Leadership

Growth mindset

Tools

HubSpot

Job description

Swedish Nutra is a Malmö-based family company and one of the Nordics' leading manufacturers of premium liquid vitamins and nutritional supplements, and the maker of Swedish Collagen, our beauty brand sold worldwide. We're a fast-growing business with global distribution, a warm and international team, and an enterprising environment where people get real room to develop and grow.

We're entering an ambitious new phase and are looking for a Marketing Manager (Head of Marketing) to own our brand and demand engine across our B2B and own-brand business.

About the role

We are looking for a Marketing Manager (Head of Marketing) to own our brand and demand engine across our B2B and own-brand business. This is a hands-on leadership role with full creative ownership and the resources to shape both strategy and execution. You will lead our team, own the marketing budget, and build the engine that drives awareness, leads, and growth. You will report directly to the CEO/COO and work on-site at our Malmö HQ.

What you'll own

• Brand, design, and web: Directing brand strategy, packaging artwork, and managing our websites.
• Search and on-platform marketing: Google Ads, marketplace/on-platform advertising and content, Meta, SEO.
• Demand generation: Developing and executing our B2B/salon outreach program, including ideal customer profiling, offer development, segmentation, content, and results.
• Marketing automation: Managing campaigns, forms, and nurture flows within HubSpot.
• International expansion: Partnering with our regulatory team on packaging localization and product-registration processes for new markets.
• Market and competitive intelligence: Tracking category, market, and competitor activity to inform strategy.
• B2B marketing content: Creating sales materials, product catalogues, price-list designs, newsletters, and enhancing the sample/presentation experience.
• Amazon channel: Taking full ownership and accountability for our Amazon channel and its performance.

What we're looking for

• A senior marketing leader with a proven track record in both brand and performance/demand marketing.
• Strong hands-on capability in Google Ads, SEO, and marketplace/Amazon advertising.
• Experience running marketing automation (HubSpot or similar) and data-driven campaign management.
• People-leadership experience and the ability to build structure in a fast-moving, scaling environment.
• A commercial mindset, connecting marketing activity directly to leads, revenue, and growth.
• Experience in supplements, health, beauty, or FMCG is a strong plus.
• Excellent written and spoken English is required for this role.
• Ability to work on-site at our Malmö HQ.

What we offer

• A senior role with genuine ownership, supported by a dedicated budget and team.
• The opportunity to join a fast-growing, international company with global distribution and a strong own-brand portfolio.
• A competitive salary and the chance to grow significantly with the company.