Brand Manager

Carex Sweden; Malmö kommun; On-site; SEK 600,000 - 800,000; Full time

Job summary

Carex Sweden is seeking a Brand Manager based in Malmö for the Bionnex brand. You will lead brand strategy, plan growth initiatives, and drive launches across channels in a fast-paced Dermocosmetic/FMCG environment.

Fluency in Swedish and English, 3+ years in brand management within FMCG/Dermo Cosmetic sectors, and strong analytical, communication, and digital marketing skills are essential for success. This role involves budget oversight and collaboration with agencies and cross-functional

Qualifications

• HBO or university degree in Marketing.
• Min. 3 years of brand management experience in FMCG/OTC/Dermo Cosmetic/Lifestyle Brands sector.
• Fluency Swedish and English, both written and spoken.
• Innovative, result oriented, strong analytical problem solving and communication skills.
• Experienced in Online / Digital Marketing and analyzing market consumer data.

Responsibilities

• Manage brand strategy and positioning in short and long term to meet brand objectives.
• Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives.
• Lead the brand’s launch and re-launch processes by cross functional approach.
• Manage our brands ATL / BTL activities respecting the budget and deadline.
• Develop and execute all 360 campaigns for Pharmacy / E-Commerce channels and consumer (end user) in terms of sell out.
• Work closely with Regulatory Affairs & R&D in product development, packaging and communication tools.
• Control the brand’s marketing budget, responsible from brand P&L and necessary action plans.
• Manage the communication with brand’s third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance.
• Collect information from the market regarding brands and competition, follow market trends.
• Ensure development of the direct reports.
• Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences.
• Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research.
• Define and propose strategical actions for Marketing Plan.
• Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate.

Skills

Brand management

Digital marketing

Market analysis

Communication

Swedish language

English language

Strategic thinking

Project management

Education

Marketing degree (HBO/university)

Job description

Carex Sweden is a fast growing Dermocosmetic and FMCG company, marketing leading clean cosmetic and dermocosmetic brands primarily in selected European Countries ( Sweden, Turkey, and Benelux ), Middle East and CIS countries.

We are looking for a Brand Managers based in Malmö for our Bionnex Brand.

The brief job description of the position and preferred qualifications for the suitable candidates are defined belo

• Managing brand strategy and brand positioning in short and long term to meet brand objectives.
• Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives
• Lead the brand’s launch and re-launch processes by cross functional approach
• Manage our brands ATL / BTL activities respecting the budget and deadline
• Develop and execute all 360 campaigns for Pharmacy / E-Commerce channels and consumer (end user) in terms of sell out.
• Work closely with Regulatory Affairs & R&D in product development, packaging and communication tools
• Control the brand’s marketing budget, responsible from brand P&L and necessary action plans
• Manage the communication with brand’s third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance
• Collect information from the market regarding brands and competition, follow market trends
• Ensure development of the direct reports
• Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences
• Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research
• Define and propose strategical actions for Marketing Plan
• Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate

Experience Required

• HBO or University degree in Marketing
• Min. 3 years of brand management experience in FMCG/OTC/Dermo Cosmetic/Lifestyle Brands sector.
• Fluency Swedish and English, both written and spoken.
• Innovative, result orientated, strong analytical problem solving and communication skills
• Experienced in Online / Digital Marketing.
• Experienced in analyzing market consumer data.