VP of Marketing

Howspace; Stockholms kommun; On-site; SEK 1,800,000 - 2,800,000; Full time

Job summary

Howspace is seeking a strategic and growth-oriented VP of Marketing to build and scale the marketing engine, owning inbound and outbound demand generation, brand, product marketing, and communications to drive pipeline and revenue.

You will define our go-to-market strategy, refine ICP and positioning, lead a high-performing marketing team, and align with Sales and RevOps across global regions to optimize ROI and CAC.

Qualifications

• Typically requires 8+ years of B2B marketing in sales-led SaaS, with 3–5 years in a senior leadership role (Director/VP) in a mid-market scaling environment.
• Experience in L&D or HR tech space is a plus.
• Excellent collaboration skills across functions.
• Pragmatic and creative approach that balances hands-on execution with experimental, data-driven leadership.
• Fluent skills in English; additional European languages are an advantage.
• Excellent storytelling and communication for internal and external use.
• Ability to translate company goals into clear marketing KPIs.
• Proven track record in building demand generation functions that deliver a qualified pipeline for a B2B SaaS sales motion.
• Proficiency with modern marketing and sales tools, such as Hubspot.
• Solid skills in leadership, hiring, and coaching high-performing teams.
• Deep expertise in brand strategy and integrated growth marketing.
• Data-driven approach to funnel optimization and reporting.

Responsibilities

• We are looking for a strategic and growth-oriented VP of Marketing to build and scale our marketing engine.
• In this role, you will own inbound and outbound demand generation, brand, product marketing, and communications - ensuring marketing directly contributes to pipeline and revenue.
• As a key member of our leadership team, you will play a pivotal role in defining our go-to-market strategy and sharpen our positioning to ensure Howspace remains a differentiated market leader.
• Own the overall marketing strategy and annual growth plan aligned with the company targets and strategy.
• Build and lead a high-performing marketing team focusing on demand generation, digital, brand, product marketing, and content/communications.
• Scale an inbound engine and targeted outbound programs.
• Continuously refine the ICP, brand positioning, and company narrative.
• Manage product marketing, launches, and contribute to sales enablement.
• Execute integrated campaigns across global regions and channels.
• Partner with Sales and RevOps to align on pipeline and funnel targets.
• Manage the marketing budget with a focus on ROI and CAC.
• Oversee brand presence, PR, and industry analyst relations.
• Develop customer marketing and advocacy programs for growth.
• Optimize the marketing tech stack and report on key KPIs.
• Ensure compliance with relevant regulations in marketing activities.
• Foster a culture of experimentation, learning, and continuous improvement within the marketing team.

Skills

B2B Marketing

Demand generation

Strategy

Leadership

Brand management

Content marketing

Digital marketing

Collaboration

English fluency

HubSpot

Education

8+ years in B2B marketing (SaaS)

L&D or HR tech experience a plus

Cross-functional collaboration

Storytelling & communication

KPI-driven leadership

Data-driven analytics

Tools

HubSpot

Job description

Responsibilities

• We are looking for a strategic and growth-oriented VP of Marketing to build and scale our marketing engine.
• In this role, you will own inbound and outbound demand generation, brand, product marketing, and communications - ensuring marketing directly contributes to pipeline and revenue.
• As a key member of our leadership team, you will play a pivotal role in defining our go-to-market strategy and sharpen our positioning to ensure Howspace remains a differentiated market leader.
• Own the overall marketing strategy and annual growth plan aligned with the company targets and strategy.
• Build and lead a high-performing marketing team focusing on demand generation, digital, brand, product marketing, and content/communications.
• Scale an inbound engine and targeted outbound programs.
• Continuously refine the ICP, brand positioning, and company narrative.
• Manage product marketing, launches, and contribute to sales enablement.
• Execute integrated campaigns across global regions and channels.
• Partner with Sales and RevOps to align on pipeline and funnel targets.
• Manage the marketing budget with a focus on ROI and CAC.
• Oversee brand presence, PR, and industry analyst relations.
• Develop customer marketing and advocacy programs for growth.
• Optimize the marketing tech stack and report on key KPIs.
• Ensure compliance with relevant regulations in marketing activities.
• Foster a culture of experimentation, learning, and continuous improvement within the marketing team.

Qualifications

• Typically requires 8+ years of B2B marketing experience primarily in sales-led SaaS, with 3-5 years in a senior leadership role (Director/VP) in a mid-market, scaling environment.
• Experience in L&D or HR tech space is a plus.
• Excellent collaboration skills across functions.
• Pragmatic and creative approach that balances hands-on execution with experimental, data-driven leadership.
• Fluent skills in English; additional European languages are an advantage.
• Excellent storytelling and communication for internal and external use.
• Ability to translate company goals into clear marketing KPIs.
• Proven track record in building demand generation functions that deliver a qualified pipeline for a B2B SaaS sales motion.
• Proficiency with modern marketing and sales tools, such as Hubspot.
• Solid skills in leadership, hiring, and coaching high-performing teams.
• Deep expertise in brand strategy and integrated growth marketing.
• Data-driven approach to funnel optimization and reporting.