Growth‑Driven Customer Communications Lead

Caspeco; Stockholms kommun; Hybrid; SEK 468,720 - 669,600; Full time

Job summary

Caspeco is seeking a Customer Marketing Specialist to drive customer expansion and retention through lifecycle marketing strategies. You'll build customer communications from the ground up, working closely with various teams to ensure satisfaction and growth.

The ideal candidate has 3–6 years of experience in B2B SaaS customer marketing, strong copywriting abilities, and is proficient in HubSpot. This growth-oriented role offers ownership over customer communications that directly impact revenue.

Qualifications

• 3–6 years of experience in customer marketing, CRM, or lifecycle marketing.
• Strong copywriting background with effective email communication skills.
• Fluency in English is mandatory; other languages are a plus.

Responsibilities

• Design and run automated onboarding flows to engage new customers.
• Build nurture programmes to drive product adoption and reduce churn.
• Develop content that connects with customers through various channels.

Skills

Customer marketing

CRM expertise

Copywriting

Data analysis

HubSpot proficiency

Tools

HubSpot

Job description

Caspeco is seeking a Customer Marketing Specialist to drive customer expansion and retention through lifecycle marketing strategies. You'll build customer communications from the ground up, working closely with various teams to ensure satisfaction and growth.

The ideal candidate has 3–6 years of experience in B2B SaaS customer marketing, strong copywriting abilities, and is proficient in HubSpot. This growth-oriented role offers ownership over customer communications that directly impact revenue.