Lifecycle Growth & Activation Lead

Epassi; Trollhättans kommun; Hybrid; SEK 700,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Support for personal and professional

Job summary

Epassi is hiring a B2C Growth & Activation Manager (f/m/d) in a full-time, hybrid role based in Stockholm. You will turn passive benefit holders into active users by building data-driven activation strategies and scalable communication flows.

Role requires 3-5 years in lifecycle or retention marketing, strong analytics, and experience with marketing automation. You will work with Sales, KAM and Product to unlock activation opportunities and drive engagement.

Qualifications

• 3-5 years of experience in B2C marketing, particularly in lifecycle, growth or retention.
• Strong understanding of consumer behaviour and activation strategies.
• Hands-on experience building and optimising marketing automation flows.
• Strong analytical skills and the ability to work autonomously.

Responsibilities

• Own activation strategy and budget, driving measurable improvements in user engagement.
• Develop and optimise automated user communications and newsletters.
• Partner with Sales, Key Account Management (KAM) and Product to unlock activation opportunities.
• Test, measure and scale initiatives that drive first and repeat transactions.
• Analyse user behaviour and identify barriers to benefit usage.
• Collaborate cross-functionally to drive employee activation.

Skills

B2C marketing

Lifecycle marketing

Marketing automation

Analytical skills

HubSpot

Tools

HubSpot

Job description

Epassi is hiring a B2C Growth & Activation Manager (f/m/d) in a full-time, hybrid role based in Stockholm. You will turn passive benefit holders into active users by building data-driven activation strategies and scalable communication flows.

Role requires 3-5 years in lifecycle or retention marketing, strong analytics, and experience with marketing automation. You will work with Sales, KAM and Product to unlock activation opportunities and drive engagement.