B2C Growth & Activation Manager

Epassi; Trollhättans kommun; Hybrid; SEK 700,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Support for personal and professional

Job summary

Epassi is hiring a B2C Growth & Activation Manager (f/m/d) in a full-time, hybrid role based in Stockholm. You will turn passive benefit holders into active users by building data-driven activation strategies and scalable communication flows.

Role requires 3-5 years in lifecycle or retention marketing, strong analytics, and experience with marketing automation. You will work with Sales, KAM and Product to unlock activation opportunities and drive engagement.

Qualifications

• 3-5 years of experience in B2C marketing, particularly in lifecycle, growth or retention.
• Strong understanding of consumer behaviour and activation strategies.
• Hands-on experience building and optimising marketing automation flows.
• Strong analytical skills and the ability to work autonomously.

Responsibilities

• Own activation strategy and budget, driving measurable improvements in user engagement.
• Develop and optimise automated user communications and newsletters.
• Partner with Sales, Key Account Management (KAM) and Product to unlock activation opportunities.
• Test, measure and scale initiatives that drive first and repeat transactions.
• Analyse user behaviour and identify barriers to benefit usage.
• Collaborate cross-functionally to drive employee activation.

Skills

B2C marketing

Lifecycle marketing

Marketing automation

Analytical skills

HubSpot

Tools

HubSpot

Job description

Founded in Helsinki in 2007, Epassi is a pioneer in digital employee benefits and payments, and the leading global multi-benefits platform with a strong presence in the Nordics, Germany, the Netherlands, Italy, the UK, Ireland, Spain, Portugal, and France. Epassi’s innovative, unique and scalable solution combines all benefits into one mobile app-centric, user-friendly digital service, providing a digital marketplace for employee benefits.

Epassi Group serves more than 50,000 employers and their over 30 million employees, with a partner network of more than 100,000 service providers. Epassi is a leading fintech company, recognized by the Financial Times as one of the fastest growing companies in Europe in 2022, 2023, 2024 and 2025, and ranked 32nd on Europe’s Long-Term Growth Champions 2025 list.

Epassi – Wellbeing that works.

Are you interested in joining one of Europe’s fastest-growing companies? Do you want to make a real impact on the everyday well-being of millions of users?

If so, join us to shape how employees engage with their benefits, driving activation and growth across a leading digital employee benefits platform.

Epassi’s purpose is to boost everyday well-being. We are on a mission to become Europe’s leading digital employee benefits platform. Founded in Finland in 2007, we pioneered mobile-payable employee benefit solutions in Europe in 2008. Since then, we have continued to grow, diversify our products and expand into new markets.

Epassi has been recognised by the Financial Times as one of Europe’s fastest-growing companies on multiple occasions.

We are currently hiring a B2C Growth & Activation Manager (f/m/d) for a full-time, fixed-term position of at least 12 months, based in Stockholm, with the possibility of extension. The role follows a hybrid working model, with three days per week in the office.

Your Mission At Epassi

You will turn passive benefit holders into active users at scale. By understanding user behaviour, identifying barriers to engagement and building data-driven activation strategies, you will help more employees discover and use their benefits.

Your Responsibilities Will Be

• Own the activation strategy and budget, driving measurable improvements in user engagement.
• Develop and optimise automated user communications and newsletters.
• Partner with Sales, Key Account Management (KAM) and Product to unlock activation opportunities.
• Test, measure and scale initiatives that drive first and repeat transactions.

You’ll Be Successful In This Role If You

• Take ownership and deliver measurable results.
• Translate user insights and data into effective activation strategies.
• Build scalable solutions and continuously optimise performance.
• Bring teams together to achieve shared goals.

What You'll Be Doing (daily)

• Analysing user behaviour and identifying barriers to benefit usage.
• Developing activation models for different user segments.
• Building and improving automated communication flows.
• Monitoring activation metrics, including first transaction rate, segment conversion and active rate.
• Collaborating cross-functionally to drive employee activation.

What You Should Bring

• 3-5 years of experience in B2C marketing, particularly in lifecycle, growth or retention.
• Strong understanding of consumer behaviour and activation strategies.
• Hands-on experience building and optimising marketing automation flows.
• Strong analytical skills and the ability to work autonomously.

Your Language Profile

Fluent Swedish and English.

Your Track Record

You have a proven ability to use data, experimentation and scalable marketing initiatives to improve user activation and engagement. Experience with HubSpot is a plus.

Your Competency Profile

• Analytical: You identify problems and develop effective solutions.
• Growth-minded: You test, learn and continuously improve.
• Resourceful and positive: You find opportunities and ways forward.
• Driven: You take ownership and turn ideas into action.

Why You Should Join Us

• Be part of an ambitious growth journey and join a global community of driven, bold, entrepreneurial, yet humble Epassians in a company that is constantly evolving
• Work with a clear purpose, boosting everyday wellbeing, and create a meaningful, positive impact on both individuals and society.
• Thrive in an open and inclusive culture with low hierarchy, where relationships are built on respect, camaraderie, and shared successes and challenges.
• Come as you are, and we'll bring out the best in you and support your personal and professional growth.
• Join a fast-growing tech company with a strong financial foundation, offering opportunities to grow and make an impact together with us.
• Benefit from an inspiring and supportive work environment where employee wellbeing is a true priority.
• Contribute to solidifying our position as the number one player in Europe's employee benefit market and help shape the next wave of success.