Key Account Manager

Accell Sweden AB; Sweden; Hybrid; SEK 600,000 - 800,000; Full time

Job summary

Accell Sweden AB is looking for a commercially minded Key Account Manager to expand in the Nordic market. In this hybrid role, you will develop strategic customer relationships, coordinate with various business functions, and drive profitable growth.

The ideal candidate has a strong background in Key Account Management, excellent negotiation skills, and fluency in both Swedish and English. A benefits package is tailored to local standards and detailed during recruitment.

Qualifications

• 5+ years of experience in Key Account Management or commercial sales roles.
• Strong experience managing strategic customer relationships.
• Fluent in Swedish and English.

Responsibilities

• Develop and execute Joint Business Plans with key national accounts.
• Lead annual negotiations on terms and agreements.
• Monitor account performance against KPIs.

Skills

Sales and partnership building

Negotiation skills

Analytical skills

Communication skills

Education

Master’s or Bachelor’s degree in Business or related field

Tools

CRM systems

IT tools

Job description

Key Account Manager – Accell Group

Location & Work Model

Accell offices, Sweden
Hybrid working model – Full‑time

Job Overview

Accell Group is expanding in the Nordic market and seeks a commercially minded Key Account Manager to strengthen and grow strategic customer relationships. The role combines strategic account management with hands‑on coordination across multiple business functions.

Responsibilities

• Develop and execute Joint Business Plans (JBP) with key national accounts, including sales targets, marketing investments, and performance scorecards.
• Lead annual negotiations on trade terms, rebates, returns, and promotional agreements.
• Build long‑term strategic partnerships that support profitable and sustainable business growth.
• Maintain strong relationships with buying, marketing, and operational stakeholders within key accounts.
• Act as the primary commercial contact for customers, ensuring alignment between customer needs and Accell Group strategy.
• Translate customer feedback into actionable initiatives that improve service levels and commercial execution.
• Coordinate closely with Trade Marketing, Logistics, IT, Supply Chain, Customer Service, and Finance teams to ensure successful execution of commercial plans.
• Oversee the delivery of key commercial initiatives such as product launches, campaigns, promotions, and IT integrations.
• Support the implementation and execution of omnichannel activities and customer campaigns.
• Monitor account performance against KPIs including sales, margins, ROI, inventory turnover, and trade terms.
• Analyze customer and market data to identify trends, risks, and business opportunities, and recommend corrective actions where needed.
• Provide regular account performance updates and commercial insights to Sales leadership.
• Identify opportunities to expand business within existing key accounts through category growth, assortment development, and merchandising initiatives.
• Represent Accell Group during customer meetings, business reviews, and industry events in alignment with local leadership.
• Ensure brand guidelines and commercial identity standards are consistently implemented both in-store and online.

Qualifications

• Commercially driven, hands‑on sales professional with strong partnership‑building skills.
• Master’s or Bachelor’s degree (HBO) in Business, Sales, Commercial Management or related field, or equivalent professional experience.
• At least 5 years of experience in Key Account Management, Account Management or commercial sales roles.
• Strong experience managing strategic customer relationships and national accounts.
• Demonstrated ability to develop business plans and deliver against commercial targets.
• Excellent communication, negotiation, and presentation skills.
• Experience coordinating with multiple internal stakeholders across commercial and operational functions.
• Good understanding of CRM systems, IT tools, and online sales environments.
• Strong analytical and problem‑solving skills with a broad commercial overview.
• Results‑driven mindset with proactive ownership.
• Flexible and comfortable working in a dynamic commercial environment with regular travel.
• Team‑oriented mindset aligned with Accell Group’s “Riding together to win” culture.
• Fluent in Swedish and English, both written and spoken.
• Experience within bike/bicycle products, sporting goods, consumer goods, retail, or related industries is an advantage.

Benefits

Benefits package is designed to meet local standards and will be detailed during the recruitment process.