Key Account Manager

Sproud; Malmö kommun; Hybrid; SEK 900,000 - 1,300,000; Full time

Job summary

Sproud is seeking a commercially sharp Key Account Manager to own and grow our Swedish retail and HoReCa relationships, while building a strong new-business pipeline across Denmark. You will also lead the external retail sales force in Sweden, setting priorities and targets to improve distribution and rate of sale.

This highly autonomous, remote and field-based role requires a true hunter who can take ownership from first contact through to sustainable growth, reporting to the Group Head of

Qualifications

• 3-5 years' commercial sales or key account management experience within FMCG.
• Proven track record growing Swedish retail key accounts.
• Strong HoReCa or foodservice experience with multi-site wins.
• Experience leading external field sales and budgeting.
• Fluent Swedish and English; Danish language skills would be an advantage.
• Experience in beverages, coffee, dairy, plant-based or premium FMCG brands.

Responsibilities

• Own and develop Swedish retail and HoReCa accounts.
• Lead external retail sales force in Sweden.
• Build new business pipeline in Denmark.
• Negotiate pricing, listings, promotions, and terms.
• Collaborate with Marketing, Supply Chain, Finance and Customer Success.
• Maintain disciplined sales pipeline and CRM updates.

Skills

Key account management

New business development

Sales leadership

Nordic markets experience

Fluent Swedish

Fluent English

Willing to travel

Tools

CRM systems

Nielsen data

POS data

Job description

Location: Hybrid and partly field-based in Sweden | Travel across Sweden and Denmark as required

About Sproud:

From the very beginning, in 2018, our goal was to create the best product for you and for the planet. A product that would be equally tasty and creamy as healthy and nutritious. In other words, a product we could be proud of. We called it Sproud!

Many things have changed since our humble beginnings; however, our core belief remains the same. To empower change through positive reinforcement. At Sproud we are not anti-milk. We are pro-planet. We believe that to create a sustainable planet, every little effort should be celebrated. Today we have grown to be 17 full time employees divided in 3 hubs around the world and are sold in more than 35+ countries, from South Korea to Canada. The portfolio today consists of a range of plant-based milks that taste fantastic and has the category's lowest carbon footprint and there is exciting NPD on the horizon.

About the role:

Reporting directly to the Global Head of Sales, you will own and grow Sproud's key customer relationships in Sweden, with a primary focus on retail and strategic HoReCa chains. You will also build a strong new-business pipeline across Danish retail and HoReCa. Alongside direct account ownership, you will lead the external retail sales force in Sweden, setting clear priorities, targets and ways of working to improve distribution, visibility and rate of sale.

This is a highly autonomous, remote and field-based role for a true hunter who enjoys opening doors, converting opportunities and taking commercial ownership from first contact through to sustainable growth. This is a highly autonomous role for someone who enjoys taking ownership, making decisions and delivering results in a fast-moving, entrepreneurial environment.

Key aspects of the role:

• Own and execute Sproud's customer and channel strategy across Swedish retail and HoReCa, while developing targeted growth opportunities in Denmark.
• Manage and grow Sproud's Swedish retail key accounts through strong relationships, joint business planning, range development and excellent customer execution.
• Build trusted relationships with retail buyers, category teams and other key stakeholders, identifying opportunities to increase listings, distribution, visibility and rate of sale.
• Prospect, pitch and win strategic HoReCa customers in Sweden, including coffee chains, bakery groups, hotels, restaurant groups, foodservice operators and other high-volume accounts.
• Create and convert a qualified pipeline of retail and HoReCa opportunities in Denmark, adapting the proposition to the needs of each customer and channel.
• Take a hunter-led approach to new business, from account mapping and first contact through to negotiation, onboarding and long-term development.
• Lead and manage the external retail sales force in Sweden by setting objectives, agreeing call priorities, providing sales tools, coaching performance and ensuring strong field execution.
• Use Nielsen, point-of-sale and customer data to identify opportunities, measure performance and improve distribution, promotional execution and rate of sale.
• Develop customer plans, sales forecasts, budgets and performance reviews, maintaining a clear and accurate view of risks and opportunities.
• Negotiate pricing, listings, promotional plans, customer terms and commercial agreements that support profitable and sustainable growth.
• Take accountability for volume, revenue, gross margin, customer investment and profitability across assigned accounts and channels.
• Maintain a disciplined sales pipeline and accurate customer activity, opportunities and next steps within the company's CRM and reporting tools.
• Work closely with Marketing, Supply Chain, Finance and Customer Success to deliver strong customer launches, activation and ongoing execution.

About You

We're looking for a commercially sharp Key Account Manager with the energy and resilience of a new-business hunter.

You are equally comfortable developing senior customer relationships and getting into the field to create opportunities. You combine structured account management with proactive prospecting, and you understand how to turn distribution, data and strong execution into profitable growth.

• 3-5 years' commercial sales or key account management experience within FMCG.
• A proven track record of managing and growing retail key accounts, ideally within the Swedish grocery market.
• Strong HoReCa or foodservice experience, with the ability to approach and win multi-site chains and other strategic customers.
• Demonstrable success in new-business development, prospecting and converting opportunities into sustainable revenue.
• Experience of the Danish retail or HoReCa market is advantageous, together with an understanding of how to build business across Nordic markets.
• Experience leading or managing an external field sales force, including target setting, prioritisation, coaching and performance follow-up.
• Strong customer planning and negotiation skills, including pricing, promotions, commercial terms, budgets and forecasting.
• Strong commercial and analytical capability, with experience using Nielsen, point-of-sale or customer data to improve performance and profitability.
• Comfortable working independently in a remote, field-based role and travelling across Sweden and Denmark as required.
• Fluent Swedish and English are essential. Danish language skills would be an advantage.
• Experience within beverages, coffee, dairy, plant-based products or premium FMCG brands is highly desirable.

You’ll thrive at Sproud if you:

• Think like a business owner rather than an order taker.
• Take accountability for growth, execution and profitability.
• Are a genuine hunter who creates momentum and follows opportunities through to completion.
• Combine strategic account management with a willingness to be active in the field.
• Build trust quickly with customers, field sales partners and colleagues.
• Are commercially ambitious, resilient, curious and comfortable working at pace.

Why Join Sproud?

Joining Sproud means more than taking on a new commercial role.

You’ll report directly to theGroup Head of Sales, giving you direct exposure to strategic decision-making and the opportunity to influence the future direction of the business.

You'll have genuine ownership of Sproud's Nordic growth agenda, with the autonomy to build markets, develop distribution partnerships and deliver meaningful business results.

While we're a challenger brand rather than a multinational, we offer something many larger businesses cannot: responsibility from day one, the opportunity to make a visible impact and the freedom to help shape the future of the business.

If you're looking for a role where you can build markets, own a business, influence strategy and accelerate your career, we'd love to hear from you.

Why Join Sproud?

Joining Sproud means more than taking on a new commercial role.

You’ll report directly to theGlobal Head of Sales, giving you direct exposure to strategic decision-making and the opportunity to influence the future direction of the business.

You’ll have genuine ownership of Sproud's Swedish key-account agenda and the opportunity to build new retail and HoReCa business in Denmark, with the autonomy to turn opportunities into meaningful commercial results.

While we're a challenger brand rather than a multinational, we offer something many larger businesses cannot: responsibility from day one, the opportunity to make a visible impact and the freedom to help shape the future of the business.

Alongside a base salary, we offer a strong performance-based variable pay, recognising and rewarding individuals who deliver exceptional commercial results. As Sproud continues its international expansion, this role also offers significant opportunities for career progression and increased responsibility.

If you're looking for a role where you can grow key accounts, win new customers, lead strong field execution and accelerate your career, we'd love to hear from you.

Sproud is an equal opportunities employer. We are committed to embracing diversity, inclusivity, and equal opportunity in all aspects of our business. Respect is an integral part of our values, and we are building a team that represents a variety of backgrounds, perspectives, and skills because the more inclusive we are, the better our work will be. As part of Sproud’s ongoing pledge to increase equality within our organisation, we anonymously review CVs/Resumes within our recruitment process, otherwise known as “Blind CV Reviews”.