Nordic Growth & Sales Leader

Besproud; Malmö kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Sproud is seeking a Nordic Growth & Sales Executive to lead commercial development across Sweden and the wider Nordics, with travel across Denmark, Norway, Finland and Iceland. You will own HoReCa growth in Sweden, shape retail plans, and establish distributor partnerships to accelerate Nordic expansion.

Reporting to the Group Head of Sales, you will build annual business plans, budgets, and sales tools, while driving performance, forecasts and cross-functional collaboration.

Qualifications

• 3-5 years' commercial experience within FMCG.
• Proven track record of profitable growth.
• Experience with HoReCa/Foodservice, coffee chains, shops and hotels, and retail.
• Proven distributor management and international market development.
• Budget management and commercial profitability experience.
• Strong negotiation, presentation, and relationship-building skills.
• Ability to work independently with high autonomy.
• Based in Sweden and willing to travel ~100 travel days per year.
• Fluent English and Swedish; additional Nordic languages a plus.

Responsibilities

• Own Sproud's Nordic commercial development across Sweden and other markets.
• Lead HoReCa growth in Sweden and win new customers.
• Plan and execute Swedish retail strategy with partners.
• Develop annual business plans and regional budgets.
• Identify distribution partners and onboard them.
• Manage distributor relationships and forecast sales.
• Set targets and create sales tools; report on performance.
• Spend 40% of time in Sweden and 60% travel annually.
• Collaborate with Marketing, Supply Chain, Finance and Customer Success.

Skills

Commercial experience

FMCG expertise

Distributor management

Negotiation skills

Business development

Strategic mindset

Autonomy

English Swedish

Job description

Sproud is seeking a Nordic Growth & Sales Executive to lead commercial development across Sweden and the wider Nordics, with travel across Denmark, Norway, Finland and Iceland. You will own HoReCa growth in Sweden, shape retail plans, and establish distributor partnerships to accelerate Nordic expansion.

Reporting to the Group Head of Sales, you will build annual business plans, budgets, and sales tools, while driving performance, forecasts and cross-functional collaboration.