Nordic Growth & Sales Executive

Besproud; Malmö kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Sproud is seeking a Nordic Growth & Sales Executive to lead commercial development across Sweden and the wider Nordics, with travel across Denmark, Norway, Finland and Iceland. You will own HoReCa growth in Sweden, shape retail plans, and establish distributor partnerships to accelerate Nordic expansion.

Reporting to the Group Head of Sales, you will build annual business plans, budgets, and sales tools, while driving performance, forecasts and cross-functional collaboration.

Qualifications

• 3-5 years' commercial experience within FMCG.
• Proven track record of profitable growth.
• Experience with HoReCa/Foodservice, coffee chains, shops and hotels, and retail.
• Proven distributor management and international market development.
• Budget management and commercial profitability experience.
• Strong negotiation, presentation, and relationship-building skills.
• Ability to work independently with high autonomy.
• Based in Sweden and willing to travel ~100 travel days per year.
• Fluent English and Swedish; additional Nordic languages a plus.

Responsibilities

• Own Sproud's Nordic commercial development across Sweden and other markets.
• Lead HoReCa growth in Sweden and win new customers.
• Plan and execute Swedish retail strategy with partners.
• Develop annual business plans and regional budgets.
• Identify distribution partners and onboard them.
• Manage distributor relationships and forecast sales.
• Set targets and create sales tools; report on performance.
• Spend 40% of time in Sweden and 60% travel annually.
• Collaborate with Marketing, Supply Chain, Finance and Customer Success.

Skills

Commercial experience

FMCG expertise

Distributor management

Negotiation skills

Business development

Strategic mindset

Autonomy

English Swedish

Job description

Nordic Growth & Sales Executive
Department: Sales
Location: Based in Sweden | 40% Sweden / 60% travel across Denmark, Norway, Finland and Iceland | estimated 100 travel days per year

About Sproud:

From the very beginning, in 2018, our goal was to create the best product for you and for the planet. A product that would be equally tasty and creamy as healthy and nutritious. In other words, a product we could be proud of. We called it Sproud!

Many things have changed since our humble beginnings; however, our core belief remains the same. To empower change through positive reinforcement. At Sproud we are not anti-milk. We are pro-planet. We believe that to create a sustainable planet, every little effort should be celebrated. Today we have grown to be 17 full time employees divided in 3 hubs around the world and are sold in more than 35+ countries, from South Korea to Canada. The portfolio today consists of a range of plant-based milks that taste fantastic and has the category's lowest carbon footprint and there is exciting NPD on the horizon.

About the role:

Reporting directly to the Group Head of Sales, you will have ownership of Sproud's commercial development across Sweden, Denmark, Norway, Finland and Iceland. Your key priorities will be leading HoReCa growth in Sweden, supporting the planning and execution of Swedish retail, and building Sproud across the wider Nordics. From finding and managing the right distribution partners to prospecting coffee chains, independent coffee shops and hotels, you will play a pivotal role in Sproud's Nordic expansion. You are responsible for the external retail sales force in Sweden and will plan, set targets, create sales tools and follow up sales performance.

This is a highly autonomous role for someone who enjoys taking ownership, making decisions and delivering results in a fast-moving, entrepreneurial environment.

Key aspects of the role:

• Own and execute Sproud's commercial strategy across Sweden, Denmark, Norway, Finland and Iceland.

• Lead the growth of Sproud within the Swedish HoReCa market, with a strong focus on winning new customers.

• Support the planning and execution of the Swedish retail strategy, working closely with internal teams and retail partners.

• Develop and deliver annual business plans, customer strategies and regional budgets across the Nordic markets.

• Build Sproud in Denmark, Norway, Finland and Iceland through clear market-entry and growth plans.

• Identify and prospect coffee chains, independent coffee shops, hotels, wholesalers, foodservice operators and other strategic customers.

• Identify, assess, appoint and onboard the right distribution partners across the Nordic markets.

• Lead distributor management, performance reviews, forecasting and joint business planning to deliver sustainable growth.

• Negotiate commercial agreements, manage budgets and provide accurate sales forecasts and commercial reporting.

• Responsible for the external retail sales force in Sweden, setting targets, creating sales tools and follow up sales performance including Nielsen and POS data.

• Work cross-functionally with Marketing, Supply Chain, Finance and Customer Success to deliver best-in-class customer and distributor execution.

• Spend approximately 40% of time in Sweden and 60% travelling across the Nordic markets, equating to about 100 travel days per year.

• Analyse market trends, competitor activity and customer insights to identify future growth opportunities and shape the Nordic strategy.

About You

We're looking for someone who combines commercial excellence with an entrepreneurial mindset.

You're someone who enjoys building markets, taking ownership and making decisions. You understand that sustainable growth comes from balancing customer success with commercial performance, and you're motivated by creating long-term value rather than simply delivering short-term sales.

• 3-5 years' commercial experience within FMCG.

• A proven track record of delivering profitable growth.

• Strong experience across HoReCa/Foodservice, particularly coffee chains, coffee shops and hotels, with a solid understanding of Retail.

• Proven experience managing distributors and developing international markets.

• Demonstrable success in winning new business, finding distribution partners and managing strategic customer relationships.

• Strong commercial acumen with experience managing budgets and commercial profitability. Previous P&L ownership is advantageous.

• Excellent negotiation, presentation and relationship-building skills.

• Comfortable working independently with a high level of autonomy.

• Based in Sweden and willing to travel extensively across Denmark, Norway, Finland and Iceland, for approximately 100 travel days per year.

• Fluent English and Swedish are essential. Additional Nordic languages would be an advantage.

• Experience within beverages, coffee, dairy, plant-based products or premium FMCG brands is highly desirable.

The Person We're Looking For

You’ll thrive at Sproud if you:

• Think like a business owner rather than an account manager.

• Take accountability for both growth and profitability.

• Are commercially ambitious, resilient and curious.

• Love winning new business and building lasting partnerships.

• Build trust quickly with customers, distributors and colleagues.

• Enjoy working in an agile environment where your ideas are valued and decisions are made quickly.

• Want to play a meaningful role in shaping the future of an ambitious international brand.

Why Join Sproud?

Joining Sproud means more than taking on a new commercial role.

You’ll report directly to the Group Head of Sales, giving you direct exposure to strategic decision-making and the opportunity to influence the future direction of the business.

You’ll have genuine ownership of Sproud's Nordic growth agenda, with the autonomy to build markets, develop distribution partnerships and deliver meaningful business results.

While we’re a challenger brand rather than a multinational, we offer something many larger businesses cannot: responsibility from day one, the opportunity to make a visible impact and the freedom to help shape the future of the business.

If you’re looking for a role where you can build markets, own a business, influence strategy and accelerate your career, we’d love to hear from you.

About our team:

Our global team is a great group of passionate people on a mission.
We know time is critical when it comes to changing habits contributing to climate change, so there is an urgency to the way we work. We want people to join our team who think big but aren’t afraid roll up their sleeves and get their hands dirty. As we are a start-up a company in rapid growth, new challenges arise on the daily, but we are agile, high energy, creative and bold and will support you in breaking down any obstacles blocking the path to success.

Equal Opportunities

Sproud is an equal opportunities employer. We are committed to embracing diversity, inclusivity, and equal opportunity in all aspects of our business. Respect is an integral part of our values, and we are building a team that represents a variety of backgrounds, perspectives, and skills because the more inclusive we are, the better our work will be. As part of Sproud’s ongoing pledge to increase equality within our organisation, we anonymously review CVs/Resumes within our recruitment process, otherwise known as “Blind CV Reviews”.