GTM Tech & Applications Lead

Sinch; Stockholms kommun; On-site; SEK 892,800 - 1,116,000; Full time

Job summary

Sinch is seeking a strategic technology leader to own the Sales & Marketing application portfolio, including Salesforce integrations and third-party GTM tools. The role partners with Sales, Marketing, CS and IT to maximise adoption, optimize vendor investments and evolve the tech ecosystem to support a global go-to-market strategy.

As the primary commercial owner, you will drive roadmaps, manage renewals and licensing, measure ROI, and deliver measurable business value across the portfolio.

Qualifications

• Significant experience managing enterprise Sales & Marketing technology portfolios within a global organisation.
• Strong understanding of modern GTM technology, including sales engagement, ABM, data enrichment and AI-enabled platforms.
• Experience managing strategic SaaS vendors, commercial negotiations and technology investment decisions.
• Demonstrated success increasing platform adoption and delivering measurable value from enterprise software investments.
• Strong commercial mindset with ROI evaluation and licensing strategy.
• Experience developing product roadmaps and prioritising enhancements with stakeholders.
• Excellent stakeholder management across Sales, Marketing and Customer Success.
• Strong understanding of Salesforce and enterprise data integration.

Responsibilities

• Own the strategy and lifecycle management of Sinch's Sales & Marketing application portfolio (Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay, Gainsight, etc.).
• Act as the commercial owner for strategic SaaS vendors, renewals, licensing, and roadmaps.
• Develop and maintain product roadmaps aligned with long-term GTM strategy.
• Partner with business stakeholders to drive adoption and improve user experience.
• Define success metrics and regularly report adoption, ROI, and value.
• Identify capability gaps and build business cases for new solutions.
• Collaborate with Product, Sales, Marketing and CS leaders to translate requirements into roadmaps.
• Ensure third-party apps integrate with Salesforce and broader data platforms.

Skills

Sales & Marketing tech

GTM technology

SaaS vendor management

Roadmap development

Stakeholder management

Salesforce integration

Data-driven decision making

English fluency

Tools

Salesforce

Job description

Sinch is seeking a strategic technology leader to own the Sales & Marketing application portfolio, including Salesforce integrations and third-party GTM tools. The role partners with Sales, Marketing, CS and IT to maximise adoption, optimize vendor investments and evolve the tech ecosystem to support a global go-to-market strategy.

As the primary commercial owner, you will drive roadmaps, manage renewals and licensing, measure ROI, and deliver measurable business value across the portfolio.