Strategic Lead, Sales & Marketing Technology Platforms

Jobtailor; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Sinch is seeking a senior leader to own the strategy and lifecycle management of its Sales and Marketing technology portfolio, including Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay and Gainsight. You will act as the commercial owner for strategic SaaS vendors, align roadmaps with the long-term GTM strategy and drive adoption across Sales, Marketing and Customer Success.

You will partner with stakeholders to define success metrics, measure ROI, and build business cases for new

Qualifications

• Significant experience managing enterprise Sales and Marketing technology portfolios within a global organisation.
• Strong understanding of modern GTM technology and data enrichment platforms.
• Experience negotiating with strategic SaaS vendors and guiding technology investments.
• Proven ability to increase platform adoption and deliver measurable value.
• Excellent stakeholder management across Sales, Marketing and Customer Success.
• Deep knowledge of Salesforce administration, security and governance.
• Experience aligning roadmaps with business requirements and ROI metrics.
• Fluency in English.

Responsibilities

• Own strategy and lifecycle management of Sales and Marketing application portfolio (Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay, Gainsight, etc.).
• Act as primary commercial owner for strategic SaaS vendors, managing renewals and licensing.
• Develop and maintain roadmaps for each application to support GTM strategy.
• Partner with stakeholders to boost adoption and optimize user experience.
• Define success metrics and regularly measure ROI and outcomes.
• Build business cases for new solutions to improve productivity and revenue.
• Collaborate with Product, Sales, Marketing and CS leaders on requirements.
• Work with architecture, engineering and Salesforce teams for integration.
• Lead vendor governance, quarterly reviews and executive reporting.
• Monitor market trends and AI capabilities to stay ahead of GTM tech.
• Foster partnerships to ensure technology decisions drive measurable business value.

Skills

Enterprise GTM tech portfolio

Strategic SaaS vendor management

Commercial negotiations

ROI evaluation & licensing strategies

Stakeholder management (senior leaders

Roadmap development for applications

Cross-functional collaboration

Salesforce integration governance

Technology trend assessment / AI in GT

Team leadership across time zones

Tools

Gong

Outreach

Qualified

6sense

ZoomInfo

Cognism

Clay

Gainsight

Salesforce

Job description

Sinch is seeking a senior leader to own the strategy and lifecycle management of its Sales and Marketing technology portfolio, including Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay and Gainsight. You will act as the commercial owner for strategic SaaS vendors, align roadmaps with the long-term GTM strategy and drive adoption across Sales, Marketing and Customer Success.

You will partner with stakeholders to define success metrics, measure ROI, and build business cases for new