Digital Marketing Specialist to Adapteo

Adapteo Group; Solna kommun; Vor Ort; SEK 450.000 - 600.000; Vollzeit

Zusammenfassung

Adapteo Group is looking for a digital marketing and data expert based in Solna to manage its digital ecosystem and optimise performance across European business units. The successful candidate will oversee digital platforms, collaborate with creative teams, and ensure continuous enhancement of digital tools.

Key responsibilities include managing the digital customer journey, leading upgrade projects for website performance, and optimising results on social media platforms. Minimum 5 years of experience in digital platform management is required.

Qualifikationen

• At least 5 years of experience managing digital platforms and performance.
• In-house experience in a multinational organization.
• Lead digital projects with multi-stakeholder teams.

Aufgaben

• Manage and optimise the entire digital customer journey.
• Act as platform lead for digital tools.
• Run upgrade projects to maximise website performance.
• Track SoMe performance and manage projects.

Kenntnisse

Digital platform management

Digital performance acceleration

Collaboration

Communication

SEO/SEM

Tools

HubSpot

Google Analytics 4

Social Media Platforms

Jobbeschreibung

About the role

As our digital marketing and data expert, you’ll play a key role in shaping and developing Adapteo’s digital ecosystem. You will take ownership of our digital platforms and marketing technology stack, ensuring they continuously evolve to support our business goals and deliver measurable impact.

You will work on group level and closely with our creative and local marketing teams in our European business units.

Your responsibilities

With a holistic approach, you’ll manage and optimise the entire digital customer journey – from traffic generation and user experience to conversion and performance tracking. You’ll act as the internal go-to expert for MarCom data and our digital platforms, driving improvements, identifying new opportunities, and ensuring a scalable and data-driven approach across markets.

In practice, you’ll cover:

• Platform and website maintenance and optimisation: Act as day-to-day platform lead, ensuring digital platforms and tools (HubSpot, GA4) work smoothly and accurately, making hands‑on updates as needed.
• Website performance: Run upgrade projects to maximise impact – from SEO/SEM and AEO to new website functions – working from briefs to deployment, setting up requirements, managing subcontractors, and ensuring qualitative deliveries.
• SoMe management: Work with the global and BU marketing teams to optimise performance and track results on SoMe platforms (Meta, YouTube, Linkedin etc.).
• Planning & scoping: Define scope and set up plans for digital optimisation together with our Global Head of Marketing.
• Reporting & analytics: Follow up, analyse and report on results versus goals; set up new performance tracking when needed.

Manage projects: Develop new digital tools and functionalities when needed and support BU marketing teams with training and implementation, in close collaboration with our Global Head of Marketing.

Who you are

We believe that you are a strong communicator and collaborator with a hands‑on approach. You are driven by developing solutions for improved efficiency, optimised user experience and higher engagement. You are experimental and curious but work in a structured yet agile way, paying close attention to performance and results. You also possess a good understanding of digital architecture and performance, and have the ability to apply this knowledge not only yourself, but also to teach and inspire others to grow in these areas.

We believe that you have:

• At least 5 years of proven experience from managing digital platforms and accelerating digital performance.
• In‑house experience in a multinational organisation.
• Proficiency in HubSpot, Google Analytics 4 and SoMe channels or similar.
• Experience in leading digital projects with multi‑stakeholder teams.

  Location

  You’ll be based at our HQ in Solna. Adapteo’s operations span across 9 countries in Northern and Central Europe – some travel may be involved.