Digital Marketing Deployment Manager

British American Tobacco Sweden AB; Malmö kommun; On-site; SEK 550,000 - 700,000; Full time

Benefits offered by this job

Market-leading annual performance bonus

Health plans

Work-life balance initiatives

Access to online learning platforms

Job summary

British American Tobacco Sweden AB is seeking a Marketing Deployment Manager in Malmö to lead a team driving digital strategy across various channels. The role requires managing marketing deployments and ensuring campaigns meet performance benchmarks.

The ideal candidate has over 5 years of experience in FMCG, strong commercial acumen, and proven team management skills. The position offers a competitive performance bonus, health plans, and support for work-life balance.

Qualifications

• 5+ years of experience in a similar role, preferably in FMCG.
• Proven ability to manage multiple projects in a fast-paced environment.
• Strong understanding of consumer needs and behaviors.

Responsibilities

• Develop and implement channel business plans.
• Lead end-to-end deployment of marketing campaigns.
• Build strong partnerships with e-retailers.

Skills

Digital marketing activation

Team management

Commercial acumen

Negotiation skills

Project management

Consumer behavior understanding

Job description

Marketing Deployment Manager (Digital Channel) – Malmö

We are looking for a Digital Platform Manager to lead a team of four and drive the digital channel strategy across our Branded Website, CRM, Paid Media, SoMe, PR, and e‑Retailers.

Key Responsibilities

• Develop and implement channel business plans aligned with key performance indicators and brand & campaign plans.
• Lead end‑to‑end deployment of marketing campaigns, ensuring timely delivery and high quality across all touchpoints.
• Build strong partnerships with e‑retailers, media leads, and other external stakeholders.
• Guarantee optimal budget allocation and manage spends for impactful activations.
• Track KPIs, market data, and sales performance, reporting insights and adjusting strategies.
• Lead and develop direct reports, ensuring clear accountability, high performance and operational excellence.
• Ensure compliance with environmental, safety, fire protection and internal EHS or sustainability standards.

Qualifications

• 5+ years of experience in a similar role, preferably in FMCG.
• Proven experience delivering marketing activation through digital channels.
• Strong commercial acumen and negotiation skills.
• Deep understanding of consumer needs, behaviors and journeys.
• Proven team management experience and cross‑functional leadership.
• Ability to manage multiple projects in parallel in a fast‑paced environment.
• Experience briefing, managing and challenging creative, media and execution agencies.
• Fluency in English; Swedish is an advantage.
• Go‑to attitude that thrives in a cross‑matrix organization.

Benefits

• Market‑leading annual performance bonus.
• Health plans, work‑life balance initiatives, transportation support and flexible holiday plan with additional incentives.
• Access to online learning platforms and personalised growth programmes.

Equal opportunities: We welcome applications from individuals of all backgrounds, irrespective of gender, sexual orientation, marital or civil partnership status, race, religion, disability, age or other protected characteristics.