Digital Marketing & Platform Manager

Abilia Germany; Solna kommun; Sur place; SEK 650 000 - 900 000; Plein temps

Résumé du poste

Abilia in Solna is seeking an experienced Digital Marketing & Platform Manager to lead development of our digital platforms, driving awareness, traffic and conversions. You will combine strategic thinking with hands-on execution across websites, CMS, SEO, content and landing pages.

You will use data to improve performance, strengthen lead generation and customer journeys, coordinate external partners, and support campaigns, product launches and localization.

Qualifications

• Solid experience in digital marketing and digital platforms.
• Strategic thinker with hands-on execution.
• Fluent in Swedish and English.

Responsabilités

• Set direction and priorities for Abilia’s digital platforms.
• Lead the digital platform project as project leader.
• Work hands-on with websites, CMS, SEO, content and landing pages.
• Use analytics to improve digital performance.
• Strengthen lead generation and customer journeys.
• Coordinate external partners and support campaigns/localization.

Connaissances

Digital marketing

CMS

SEO

Analytics

Lead generation

Content marketing

Localization

Project leadership

Description du poste

Are you an experienced digital marketer who enjoys combining strategy and analysis with hands-on execution? At Abilia, you will take the lead in developing digital platforms that build awareness, generate qualified traffic and create stronger customer journeys.

Hammer & Hanborg is looking for a Digital Marketing & Platform Manager to Abilia who can bring strong digital expertise to the marketing team and turn insights into action.

This is a role for someone who sees both the bigger picture and the details that make digital performance happen. You will set direction and priorities while also working hands-on with websites, CMS, SEO, content, landing pages, analytics and optimization.

About The Role As Digital Marketing & Platform Manager

As Digital Marketing & Platform Manager, you will take the lead in developing Abilia’s digital platforms into strong content and lead-generation hubs, increasing awareness, qualified traffic, engagement and conversion.

You will combine strategic thinking, data-driven analysis and operational execution. An important part of the role is to continuously understand how the digital platforms perform and use those insights to identify improvements and new opportunities.

You will work across digital customer journeys and support campaigns, product launches and localization. You will also coordinate and work with external partners and bring digital expertise and best practices into the wider marketing team.

The role covers several digital platforms, including websites and webshops, and involves collaboration with functions such as Marketing, Product Management and Sales.

In This Role, You Will

• set direction and priorities for Abilia’s digital platforms
• be project leader for the digital platform project
• work hands-on with websites, CMS, SEO, content, landing pages and optimization
• use analytics and customer insights to continuously improve digital performance
• strengthen lead generation and digital customer journeys
• support campaigns, product launches and localization
• coordinate external partners when applicable
• bring digital expertise, insights and best practices into the wider marketing team

Who We Think You Are

You have solid experience in digital marketing and understand both what drives digital performance and how to execute it in practice.

You are strategic enough to see the bigger picture, analytical enough to understand what works and why, and hands-on enough to turn insights and ideas into action. You are comfortable moving between setting direction, analyzing performance and getting the work done.

You combine strong digital capabilities with a commercial and customer-focused mindset. You enjoy working collaboratively across functions and are comfortable coordinating external specialists and partners when needed.

You Probably Recognize Yourself In Several Of The Following

• You have solid professional experience within digital marketing and digital platforms.
• You are experienced in working hands-on with websites and CMS.
• You understand SEO, web analytics, lead generation and conversion optimization.
• You have experience of content marketing and digital customer journeys.
• You know how to use data and customer insights to identify and prioritize improvements.
• You are comfortable coordinating agencies, developers and other external partners.
• You can move confidently between strategic priorities and operational execution.
• You communicate confidently in both Swedish and English

Experience from multi-market environments, regulated industries or accessibility-focused digital services is an advantage

About Abilia

Abilia has more than 50 years of experience in developing assistive technology based on people’s needs. Its solutions support people in living more independent, participatory and inclusive lives and include cognitive support, communication, environmental control, safety and monitoring solutions.

Abilia’s solutions are grounded in research and shaped by real user needs, with the ambition to make a meaningful difference in everyday life.

Abilia is an international company with offices in Sweden, Norway, the UK and Germany, and its products are sold in more than 20 markets through resellers. The company is owned by MedCap, a Nordic investor focused on established Life Science companies

Good to know

The position is based in Solna and reports to the Chief Marketing Officer and Product Management.

The role has no formal personnel responsibility but leads cross-functional platform work and coordinates internal stakeholders and external partners.

Perhaps you recognize yourself immediately. Or perhaps it is the combination of digital marketing, platforms, analysis and hands‑on execution, in a company whose solutions can make a real difference in people’s everyday lives, that sparks your interest.