Senior Media Specialist B2B

Precis Digital; Stockholms kommun; On-site; SEK 800,000 - 1,200,000; Full time

Benefits offered by this job

30 days paid leave

Pension scheme

Health contributions

Job summary

Precis Digital is seeking an experienced digital marketing professional to lead tactical and operational management across channels, delivering flawless campaigns from setup to optimisation. You will drive advanced testing, data analysis, and insights to improve client KPIs.

You will mentor junior specialists, collaborate with platform reps, and stay ahead of new features, ensuring cross-functional alignment and continued client success.

Qualifications

• 4+ years of experience in B2B digital marketing in the Nordics and/or European markets.
• Hands-on experience in one key channel (paid social or search) or across multiple channels with integration in overall strategies.
• Ability to analyze data across marketing and analytics platforms (e.g., GA4) and translate insights into optimizations.
• Proficiency in testing tactics to drive campaign improvements and results.
• Strong communication skills for presentations and collaborative discussions.
• Mentoring skills to share knowledge within the team.
• Familiarity with data visualization tools (Looker Studio) and presenting insights clearly.
• Fluency in English.
• Experience with reporting and UI navigation in HubSpot or similar CRM systems; knowledge of workflows automation preferred.
• Experience with BigQuery is a plus.

Responsibilities

• Lead the tactical & operational management of one or more digital marketing channels, ensuring flawless campaign execution from setup to optimisation and performance analysis.
• Direct advanced testing and optimisation initiatives within the channel to enhance campaign effectiveness and meet client KPIs.
• Conduct in-depth channel analyses to identify opportunities for improving brand visibility and performance metrics.
• Advocate for and integrate innovative tools and technologies to improve operational efficiency and results.
• Provide clients with concise, actionable recommendations based on data-driven insights.
• Collaborate with platform reps and internal colleagues to stay ahead of features and best practices.
• Promote collaboration by integrating channel insights with cross-functional efforts.
• Facilitate knowledge sharing and mentor junior specialists.

Skills

B2B marketing

Nordics/Europe

GA4 analytics

AB testing

Looker Studio

HubSpot CRM

BigQuery

English fluency

Mentoring

Cross-functional

Job description

What You Will Be Doing

• Lead the tactical & operational management of one or more digital marketing channels, ensuring flawless campaign execution, from setup to optimisation and detailed performance analysis.
• Direct advanced testing and optimisation initiatives within the channel, applying deep expertise to enhance campaign effectiveness and meet client KPIs.
• Conduct an in-depth channel analysis and audits to identify opportunities for improving brand visibility and performance metrics.
• Advocate for and integrate innovative tools and technologies to enhance operational efficiency and improve campaign results.
• Provide clients with concise, actionable recommendations based on data-driven insights, guiding strategic decisions.
• Collaborate with relevant platform representatives and internal colleagues to stay ahead of emerging features and best practices, applying these learnings to drive client success.
• Promote a collaborative environment, leading by example in integrating channel-specific insights with cross-functional team efforts to enhance the overall client experience and success.
• Facilitate knowledge sharing & mentor junior specialists, providing guidance on channel-specific tactics and fostering an environment of continuous learning.

What We Are Looking For

• 4+ years of experience in B2B digital marketing in the Nordics and/or European markets.
• Comprehensive hands-on experience and technical knowledge in either one key marketing channel (paid social or search), or solid experience across multiple of these channels, along with an understanding of how they integrate with overall marketing strategies.
• Ability to analyse and interpret data across both marketing & analytics platforms (e.g. GA4) and use insights to drive continuous optimisation and achieve better outcomes.
• Proficiency in crafting and applying effective testing tactics to discover innovative solutions and boost campaign effectiveness.
• Proficient in communicating complex ideas clearly in presentations and collaborative discussions.
• Strong mentoring skills, with a focus on sharing knowledge and fostering a learning environment within the team.
• Familiarity with data visualisation tools (e.g. Looker Studio) and the ability to present insights engagingly and understandably.
• Fluency in English.
• Experience with, at least, reporting and UI navigation on HubSpot or other CRM systems. Preferred experience with technical implementations in these platforms (e.g. workflows automation, connection to platforms and such)
• Preferred Experience in Big Query.

What We Offer

• An intense learning environment where you will be able to grow and develop your skills and passions alongside some of the brightest minds in the industry.
• A culture that is built on collaboration, trust and innovation. We value having fun together - that’s why we also have regular afterworks, team events and a yearly festival.
• Transparent salary setting, you can find all our salary bands in our handbook. This role is an L3 role within the Media & Client column. Check it out!
• 30 days paid leave, flexible public holidays, parental pay, a solid pension scheme and key insurance. Our different offices also offer different perks such as massage, health care contributions, free book orders, healthy snacks & great coffee, EAP programs and your choice of PC or Mac.
• A diverse environment with a high focus on inclusion and belonging. We speak 46 native languages around Precis, and our internal inclusion score is 4.5 out of 5.

Please send your application in English!

We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly.

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