Digital Marketing & Platform Lead

Abilia; Solna kommun; Presencial; SEK 650.000 - 950.000; Jornada completa

Descripción de la vacante

Abilia is seeking a Digital Marketing & Platform Manager to lead the development of its digital platforms into strong content and lead-generation hubs. The role combines strategy, data-driven analysis and hands-on execution across websites, CMS, SEO, content and optimization.

You will drive performance using analytics, improve customer journeys and support campaigns, product launches and localization across multi-market environments.

Formación

• Solid experience in digital marketing and understanding of what drives digital performance.
• Strategic thinker with ability to execute hands-on in practice.
• Strong skills in websites, CMS, SEO, content, landing pages and optimization.

Responsabilidades

• Set direction and priorities for Abilia’s digital platforms.
• Be project leader for the digital platform project.
• Work hands-on with websites, CMS, SEO, content, landing pages and optimization.
• Use analytics and customer insights to continuously improve digital performance.
• Strengthen lead generation and digital customer journeys.
• Support campaigns, product launches and localization.
• Coordinate external partners when applicable.
• Bring digital expertise, insights and best practices into the wider marketing team.

Conocimientos

Digital marketing

Web analytics

Lead generation

CMS & websites

Collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

CMS

SEO tools

Analytics tools

Descripción del empleo

Abilia is seeking a Digital Marketing & Platform Manager to lead the development of its digital platforms into strong content and lead-generation hubs. The role combines strategy, data-driven analysis and hands-on execution across websites, CMS, SEO, content and optimization.

You will drive performance using analytics, improve customer journeys and support campaigns, product launches and localization across multi-market environments.