Digital Platforms Lead & Growth Strategist

Abilia Germany; Solna kommun; On-site; SEK 650,000 - 900,000; Full time

Job summary

Abilia in Solna is seeking an experienced Digital Marketing & Platform Manager to lead development of our digital platforms, driving awareness, traffic and conversions. You will combine strategic thinking with hands-on execution across websites, CMS, SEO, content and landing pages.

You will use data to improve performance, strengthen lead generation and customer journeys, coordinate external partners, and support campaigns, product launches and localization.

Qualifications

• Solid experience in digital marketing and digital platforms.
• Strategic thinker with hands-on execution.
• Fluent in Swedish and English.

Responsibilities

• Set direction and priorities for Abilia’s digital platforms.
• Lead the digital platform project as project leader.
• Work hands-on with websites, CMS, SEO, content and landing pages.
• Use analytics to improve digital performance.
• Strengthen lead generation and customer journeys.
• Coordinate external partners and support campaigns/localization.

Skills

Digital marketing

CMS

SEO

Analytics

Lead generation

Content marketing

Localization

Project leadership

Job description

Abilia in Solna is seeking an experienced Digital Marketing & Platform Manager to lead development of our digital platforms, driving awareness, traffic and conversions. You will combine strategic thinking with hands-on execution across websites, CMS, SEO, content and landing pages.

You will use data to improve performance, strengthen lead generation and customer journeys, coordinate external partners, and support campaigns, product launches and localization.