Growth-Focused Digital Platform Lead

Abilia; Stockholms kommun; On-site; SEK 650,000 - 900,000; Full time

Job summary

Abilia is seeking a Digital Marketing & Platform Manager to lead the development of its digital platforms into strong content and lead-generation hubs. You will combine strategic thinking with hands-on execution across websites, CMS, SEO, content, landing pages and optimization to increase awareness and conversion.

You will work across marketing, product management and sales, coordinating external partners and turning insights into action.

Qualifications

• Solid experience in digital marketing and digital platforms.
• Experience working hands-on with websites and CMS.
• Knowledge of SEO, web analytics, lead generation and conversion optimization.

Responsibilities

• Set direction and priorities for Abilia’s digital platforms.
• Be project leader for the digital platform project.
• Work hands-on with websites, CMS, SEO, content, landing pages and optimization.
• Use analytics and customer insights to continuously improve digital performance.
• Strengthen lead generation and digital customer journeys.
• Support campaigns, product launches and localization.
• Coordinate external partners when applicable.
• Bring digital expertise, insights and best practices into the wider marketing team.

Skills

Digital marketing

Lead generation

Content marketing

Strategic thinking

Analytical abilities

Project coordination

Localization

Cross-functional collaboration

Tools

CMS

SEO

Web analytics tools

Job description

Abilia is seeking a Digital Marketing & Platform Manager to lead the development of its digital platforms into strong content and lead-generation hubs. You will combine strategic thinking with hands-on execution across websites, CMS, SEO, content, landing pages and optimization to increase awareness and conversion.

You will work across marketing, product management and sales, coordinating external partners and turning insights into action.