Digital Marketing & Platform Manager

Abilia; Stockholms kommun; On-site; SEK 650,000 - 900,000; Full time

Job summary

Abilia is seeking a Digital Marketing & Platform Manager to lead the development of its digital platforms into strong content and lead-generation hubs. You will combine strategic thinking with hands-on execution across websites, CMS, SEO, content, landing pages and optimization to increase awareness and conversion.

You will work across marketing, product management and sales, coordinating external partners and turning insights into action.

Qualifications

• Solid experience in digital marketing and digital platforms.
• Experience working hands-on with websites and CMS.
• Knowledge of SEO, web analytics, lead generation and conversion optimization.

Responsibilities

• Set direction and priorities for Abilia’s digital platforms.
• Be project leader for the digital platform project.
• Work hands-on with websites, CMS, SEO, content, landing pages and optimization.
• Use analytics and customer insights to continuously improve digital performance.
• Strengthen lead generation and digital customer journeys.
• Support campaigns, product launches and localization.
• Coordinate external partners when applicable.
• Bring digital expertise, insights and best practices into the wider marketing team.

Skills

Digital marketing

Lead generation

Content marketing

Strategic thinking

Analytical abilities

Project coordination

Localization

Cross-functional collaboration

Tools

CMS

SEO

Web analytics tools

Job description

Are you an experienced digital marketer who enjoys combining strategy and analysis with hands-on execution? At Abilia, you will take the lead in developing digital platforms that build awareness, generate qualified traffic and create stronger customer journeys.

Hammer & Hanborg is looking for a Digital Marketing & Platform Manager to Abilia who can bring strong digital expertise to the marketing team and turn insights into action.

This is a role for someone who sees both the bigger picture and the details that make digital performance happen. You will set direction and priorities while also working hands‑on with websites, CMS, SEO, content, landing pages, analytics and optimization.

About the role as Digital Marketing & Platform Manager

As Digital Marketing & Platform Manager, you will take the lead in developing Abilia’s digital platforms into strong content and lead‑generation hubs, increasing awareness, qualified traffic, engagement and conversion.

You will combine strategic thinking, data‑driven analysis and operational execution. An important part of the role is to continuously understand how the digital platforms perform and use those insights to identify improvements and new opportunities.

You will work across digital customer journeys and support campaigns, product launches and localization. You will also coordinate and work with external partners and bring digital expertise and best practices into the wider marketing team.

The role covers several digital platforms, including websites and webshops, and involves collaboration with functions such as Marketing, Product Management and Sales.

In this role, you will:

• set direction and priorities for Abilia’s digital platforms
• be project leader for the digital platform project
• work hands‑on with websites, CMS, SEO, content, landing pages and optimization
• use analytics and customer insights to continuously improve digital performance
• strengthen lead generation and digital customer journeys
• support campaigns, product launches and localization
• coordinate external partners when applicable
• bring digital expertise, insights and best practices into the wider marketing team

Who we think you are

You have solid experience in digital marketing and understand both what drives digital performance and how to execute it in practice.

You are strategic enough to see the bigger picture, analytical enough to understand what works and why, and hands‑on enough to turn insights and ideas into action. You are comfortable moving between setting direction, analyzing performance and getting the work done.

You combine strong digital capabilities with a commercial and customer‑focused mindset. You enjoy working collaboratively across functions and are comfortable coordinating external specialists and partners when needed.

You probably recognize yourself in several of the following:

• You have solid professional experience within digital marketing and digital platforms.
• You are experienced in working hands‑on with websites and CMS.
• You understand SEO, web analytics, lead generation and conversion optimization.
• You have experience of content marketing and digital customer journeys.
• You know how to use data and customer insights to identify and prioritize improvements.
• You are comfortable coordinating agencies, developers and other external partners.
• You can move confidently between strategic priorities and operational execution.
• You communicate confidently in both Swedish and English

Experience from multi‑market environments, regulated industries or accessibility‑focused digital services is an advantage

Good to know

The position is based in Solna and reports to the Chief Marketing Officer and Product Management.

The role has no formal personnel responsibility but leads cross‑functional platform work and coordinates internal stakeholders and external partners.

Perhaps you recognize yourself immediately. Or perhaps it is the combination of digital marketing, platforms, analysis and hands‑on execution, in a company whose solutions can make a real difference in people’s everyday lives, that sparks your interest.