Customer Lifecycle Analyst

Strawberry; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Strawberry is seeking a proactive Customer Lifecycle Analyst to be the dedicated analytics bridge to our Omnichannel and CRM teams. You will turn complex customer and lifecycle data into commercial impact and shape strategic decisions with fast-paced, high-autonomy collaboration.

You own your data domain end-to-end—from building pragmatic dashboards and monthly reporting to underpinning optimization of lifecycle stages and CRM personalization through experiments and segmentation.

Responsibilities

• As our Customer Lifecycle Analyst, your main role is to be a trusted business partner and commercial challenger.
• You’ll map behavior across lifecycle stages (onboarding, engagement, retention, reactivation) and proactively bring new solutions to the table.
• You own the data domain end-to-end: dashboards, monthly reporting, and the commercial story behind the numbers.

Job description

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel, warm Quality Hotel, stylish Clarion Hotel and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Are you a curious, fast-paced analyst who loves turning complex customer and lifecycle data into commercial impact? Do you thrive in an environment where your insights directly shape strategic decisions and customer growth - rather than dying in a presentation slide? If you're looking for a role with high autonomy, sharp colleagues, and the chance to build a true data foundation from the ground up, this is your place to thrive!

We find ourselves at an exhilarating position. We’ve grown to over 250 hotels, broken the historic 20 billion NOK revenue milestone, and transformed how marketing, loyalty, and commercial growth operate at Strawberry. Now, we are taking our lifecycle marketing and personalization capabilities to the next level. We need a proactiveCustomer Lifecycle Analystto be the dedicated analytics bridge to our Omnichannel and CRM teams.

Note: We are currently hiring three distinct analyst roles within our Commercial Insights & Personalization team. While all three share our passion for commercial data and high tempo, this specific role is dedicated to driving real commercial value across our customer lifecycle journeys and personalized CRM efforts.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel, warm Quality Hotel, stylish Clarion Hotel and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Are you a curious, fast-paced analyst who loves turning complex customer and lifecycle data into commercial impact? Do you thrive in an environment where your insights directly shape strategic decisions and customer growth - rather than dying in a presentation slide? If you're looking for a role with high autonomy, sharp colleagues, and the chance to build a true data foundation from the ground up, this is your place to thrive!

We find ourselves at an exhilarating position. We’ve grown to over 250 hotels, broken the historic 20 billion NOK revenue milestone, and transformed how marketing, loyalty, and commercial growth operate at Strawberry. Now, we are taking our lifecycle marketing and personalization capabilities to the next level. We need a proactiveCustomer Lifecycle Analystto be the dedicated analytics bridge to our Omnichannel and CRM teams.

Note: We are currently hiring three distinct analyst roles within our Commercial Insights & Personalization team. While all three share our passion for commercial data and high tempo, this specific role is dedicated to driving real commercial value across our customer lifecycle journeys and personalized CRM efforts.

What you will be doing

As our Customer Lifecycle Analyst, your main role is to be a trusted business partner and commercial challenger. You’ll dive into our customer data, map behavior across lifecycle stages (onboarding, engagement, retention, reactivation), and proactively bring new solutions to the table – including the ones we didn't know we needed.

A core part of your mission will be to support and empower our Omnichannel team – led by Bjørnhild Kjørsvik (Head of Omnichannel) – providing them with the actionable insights, segmentation logic, and experimentation rigor needed to optimize relevance and customer lifetime value.

(We’re not looking for a static dashboard generator, but we do value foundational analytical hygiene. You own your data domain end-to-end: from building the pragmatic dashboards and streamlining monthly reporting that keep us grounded, to telling the commercial story behind the numbers.)

• Dig into the "why" behind customer behavior shifts, lifecycle drop-offs, and retention metrics (LTV, churn). You proactively spot anomalies and trends across our customer journeys and bring these insights to light.
• Streamline our recurring monthly lifecycle reporting and create clean, reliable dashboards/data structures that keep the Omnichannel team self-sufficient and aligned on core KPIs.
• Independently design and analyze A/B tests and customer segmentations