Customer Lifecycle Analyst

Strawberryhotels; Stockholms kommun; Hybrid; SEK 700,000 - 900,000; Full time

Benefits offered by this job

Staff discounts

Friends & family rates

Social events

Job summary

Strawberry is seeking a Customer Lifecycle Analyst to join our Commercial Insights & Personalization team. You will partner with CRM and Omnichannel teams to map customer lifecycles, build dashboards, and deliver actionable insights that drive customer growth and revenue.

You will own data hygiene, segmentation logic, and rigorous experimentation to advance lifecycle marketing. You will report to the Commercial Insights & Personalization leadership and work across Stockholm (Solna) or Oslo with

Qualifications

• 5+ years of CRM Analytics, Lifecycle Analytics, or Customer Data Analytics experience.
• Strong understanding of customer lifetime value, retention strategies, and personalization frameworks.
• Proficiency in SQL, visualization tools, and CDP/CRM platforms.

Responsibilities

• Explore why customer behavior shifts occur and identify churn/leakage patterns.
• Streamline monthly lifecycle reporting with reliable dashboards and data structures.
• Design and analyze A/B tests and segmentation with statistical rigor and business impact.
• Own data domains end-to-end, from dashboards to commercial storytelling behind the numbers.
• Collaborate with Omnichannel team to drive data-driven CRM and lifecycle initiatives.

Skills

SQL

Visualization tools

PowerBI

Tableau

GA4

CDP/CRM tools

A/B testing

Segmentation

CRM analytics

Data storytelling

Tools

PowerBI

Tableau

GA4

Braze

Salesforce

HubSpot

Job description

Are you a curious, fast-paced analyst who loves turning complex customer and lifecycle data into commercial impact? Do you thrive in an environment where your insights directly shape strategic decisions and customer growth - rather than dying in a presentation slide? If you're looking for a role with high autonomy, sharp colleagues, and the chance to build a true data foundation from the ground up, this is your place to thrive!

We find ourselves at an exhilarating position. We’ve grown to over 250 hotels, broken the historic 20 billion NOK revenue milestone, and transformed how marketing, loyalty, and commercial growth operate at Strawberry. Now, we are taking our lifecycle marketing and personalization capabilities to the next level. We need a proactive Customer Lifecycle Analyst to be the dedicated analytics bridge to our Omnichannel and CRM teams.

Note: We are currently hiring three distinct analyst roles within our Commercial Insights & Personalization team. While all three share our passion for commercial data and high tempo, this specific role is dedicated to driving real commercial value across our customer lifecycle journeys and personalized CRM efforts.

What you will be doing

As our Customer Lifecycle Analyst, your main role is to be a trusted business partner and commercial challenger. You’ll dive into our customer data, map behavior across lifecycle stages (onboarding, engagement, retention, reactivation), and proactively bring new solutions to the table – including the ones we didn't know we needed.

A core part of your mission will be to support and empower our Omnichannel team – led by Bjørnhild Kjørsvik (Head of Omnichannel) – providing them with the actionable insights, segmentation logic, and experimentation rigor needed to optimize relevance and customer lifetime value.

(We’re not looking for a static dashboard generator, but we do value foundational analytical hygiene. You own your data domain end-to-end: from building the pragmatic dashboards and streamlining monthly reporting that keep us grounded, to telling the commercial story behind the numbers.)

• Dig into the "why" behind customer behavior shifts, lifecycle drop-offs, and retention metrics (LTV, churn). You proactively spot anomalies and trends across our customer journeys and bring these insights to light.
• Streamline our recurring monthly lifecycle reporting and create clean, reliable dashboards/data structures that keep the Omnichannel team self-sufficient and aligned on core KPIs.
• Independently design and analyze A/B tests and customer segmentations. Ensure statistical rigor and commercial impact while shifting CRM from tactical campaigns to data-driven lifecycle management.
• Drive initiatives proactively. Take full ownership. Spot opportunities, ask the brave questions ( "Have we looked into this?" ), and run with them.
• Balance strategy & speed. Move seamlessly between fast ad-hoc questions and broader strategic projects. Spread data literacy across commercial teams, increasing the organization's appetite for analytics and data-driven decision-making.

Who we think you are

You are a curious commercial storyteller who naturally digs beneath the surface and has the confidence to translate raw data into persuasive business recommendations. You combine a solid technical, analytical foundation with a deep understanding of CRM and customer lifecycle mechanics.

You are pragmatic, action-driven, and resilient. When you spot anomalous data or hidden patterns in the member base, you react with curiosity—using your analytical skills and proactive mindset to connect the dots and drive clarity.

• Proven experience in CRM Analytics, Lifecycle Analytics, or Customer Data Analytics (around 5+ years of experience). Solid grasp of customer lifetime value, retention strategies, and personalization frameworks
• Proficiency in SQL, visualization tools (e.g., PowerBI, Tableau, or GA4), and hands‑on experience working with customer data platforms (CDP) or CRM automation tools (e.g., Braze, Salesforce, HubSpot)
• Strong background in experimental design (A/B testing) and segmentation methodologies

Details: You will report to Dianne Robillos, as part of her Commercial Insights & Personalization team. Here, you get a solid data community of analyst colleagues to spar with, while acting as the primary bridge to daily commercial execution. Location: Stockholm (Solna) or Oslo (with flexibility through our hybrid office setup). Working Language: Swedish, Norwegian, or English.

We are currently unable to provide visa sponsorship for this role.

What we can offer you

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

What’s in it for you?

A culture to cherish. Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

Job security for peace of mind

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Room to grow

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud your and will help you achieve this! An academic degree isn’t the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Explore more

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more.

*If you are employed on a contract for at least 20% of full-time working hours.

Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.

All over the Nordics & Baltics

Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.