CRM & Growth Lead: Global, AI-Driven

Sellpy; Stockholms kommun; Hybrid; SEK 520,000 - 760,000; Full time

Benefits offered by this job

Hybrid work

Medborgarplatsen office

Pension plan

Sellpy staff discounts

Learning platform access

Prepaid vacation

Sellpy credits

Job summary

Sellpy is seeking a CRM & Growth Specialist to elevate customer communications across our markets. You will split your time between building and analysis, owning large-scale automations, and shaping CRM strategy with data and testing.

You will join the Central Growth Team, collaborating with General Managers, Marketing Development Managers, Product and Engineering to craft local flows, dashboards and AI-enabled optimizations that drive growth for buyers and sellers.

Qualifications

• Between 3-5 years worth of work experience in relevant roles.
• Previous hands-on experience working with CRM, for example building and running email or push flows
• Analytically strong and hypothesis-driven: you use data to make decisions, not just to report on them, and you know when a result is statistically significant and when directional evidence is enough to act on
• Deep customer understanding, with the ability to create flows for different audiences such as sellers, buyers and lifecycle stages
• Creative with language, visuals and test ideas, and comfortable testing imagery, copy and layout as levers for click-through rate
• Strong ability to use Google Sheets or Excel to build trackers and do advanced analysis
• Able to work cross-functionally and hold your own with commercial teams, product and engineers alike
• Written and spoken fluency in English, as this is our company language

Responsibilities

• Build and refine emails and push notifications, testing creative execution (imagery, copy, layout) as well as timing and targeting
• Design and build new CRM flows that drive key business results, targeting sellers, buyers and different lifecycle stages
• Own the processes that connect General Managers, Marketing Development Managers and Product/Engineering, so local teams can shape communication for their markets and Product/Engineering has a prioritized backlog of what to build
• Form hypotheses about what drives customer behavior and run A/B tests to prove or disprove them, across creative, timing, targeting and logic
• Analyze test results with statistical rigor and turn them into clear next steps for CRM strategy
• Dig into customer data to understand what sellers and buyers need from us, when to nudge them and how to support their journey with Sellpy
• Build dashboards that give the commercial organization transparency and insight into CRM performance
• We use Sanity, Google Sheets, SQL and Claude in daily workflows

Skills

CRM management

Email flows

Push notifications

A/B testing

Data analysis

Cross-functional

English fluency

Google Sheets

Excel

SQL

Tools

Sanity

Claude

Claude Skills

SQL

Google Sheets

Excel

Job description

Sellpy is seeking a CRM & Growth Specialist to elevate customer communications across our markets. You will split your time between building and analysis, owning large-scale automations, and shaping CRM strategy with data and testing.

You will join the Central Growth Team, collaborating with General Managers, Marketing Development Managers, Product and Engineering to craft local flows, dashboards and AI-enabled optimizations that drive growth for buyers and sellers.