CRM & Growth Specialist

Sellpy; Stockholms kommun; Hybrid; SEK 520,000 - 760,000; Full time

Benefits offered by this job

Hybrid work

Medborgarplatsen office

Pension plan

Sellpy staff discounts

Learning platform access

Prepaid vacation

Sellpy credits

Job summary

Sellpy is seeking a CRM & Growth Specialist to elevate customer communications across our markets. You will split your time between building and analysis, owning large-scale automations, and shaping CRM strategy with data and testing.

You will join the Central Growth Team, collaborating with General Managers, Marketing Development Managers, Product and Engineering to craft local flows, dashboards and AI-enabled optimizations that drive growth for buyers and sellers.

Qualifications

• Between 3-5 years worth of work experience in relevant roles.
• Previous hands-on experience working with CRM, for example building and running email or push flows
• Analytically strong and hypothesis-driven: you use data to make decisions, not just to report on them, and you know when a result is statistically significant and when directional evidence is enough to act on
• Deep customer understanding, with the ability to create flows for different audiences such as sellers, buyers and lifecycle stages
• Creative with language, visuals and test ideas, and comfortable testing imagery, copy and layout as levers for click-through rate
• Strong ability to use Google Sheets or Excel to build trackers and do advanced analysis
• Able to work cross-functionally and hold your own with commercial teams, product and engineers alike
• Written and spoken fluency in English, as this is our company language

Responsibilities

• Build and refine emails and push notifications, testing creative execution (imagery, copy, layout) as well as timing and targeting
• Design and build new CRM flows that drive key business results, targeting sellers, buyers and different lifecycle stages
• Own the processes that connect General Managers, Marketing Development Managers and Product/Engineering, so local teams can shape communication for their markets and Product/Engineering has a prioritized backlog of what to build
• Form hypotheses about what drives customer behavior and run A/B tests to prove or disprove them, across creative, timing, targeting and logic
• Analyze test results with statistical rigor and turn them into clear next steps for CRM strategy
• Dig into customer data to understand what sellers and buyers need from us, when to nudge them and how to support their journey with Sellpy
• Build dashboards that give the commercial organization transparency and insight into CRM performance
• We use Sanity, Google Sheets, SQL and Claude in daily workflows

Skills

CRM management

Email flows

Push notifications

A/B testing

Data analysis

Cross-functional

English fluency

Google Sheets

Excel

SQL

Tools

Sanity

Claude

Claude Skills

SQL

Google Sheets

Excel

Job description

Sellpy’s vision is to empower everyone to live circularly. We believe that every item deserves a second life, and we see huge financial, social and environmental value in making sure this happens. We look for those who share this vision and have the grit to tackle the challenges of building a circular future.

CRM & Growth Specialist at Sellpy

Sellpy recently moved our customer relationship management (CRM) and communication stack from Voyado to Sanity, a system we build and own ourselves. The core flows are in place, but there is plenty of room to make them smarter, more personal and more effective.

This is a dual-role split evenly between building and analysis. You will combine building and improving customer communication with using data and testing to drive growth.

Sellpy has a unique inventory of millions of items and a huge customer base of buyers and sellers. Your job is to get that inventory discovered and to activate our customers through CRM. This is a central role with global scope, covering all Sellpy markets. You will own large-scale automations and flows that touch every market, working with our General Managers and Marketing Development Managers to bring in local market knowledge, and with Product and Engineering to decide what gets built next.

You will join our Central Growth Team of ten people, reporting to the Director of Growth and Retention. As the main point of contact for CRM, you will have real ownership and the opportunity to shape how Sellpy communicates with its customers.

In short, you will

Build and execute (half of your time)

• Build and refine emails and push notifications, testing creative execution (imagery, copy, layout) as well as timing and targeting

• Design and build new CRM flows that drive key business results, targeting sellers, buyers and different lifecycle stages

• Own the processes that connect General Managers, Marketing Development Managers and Product/Engineering, so local teams can shape communication for their markets and Product/Engineering has a prioritized backlog of what to build

Analyze and test (half of your time)

• Form hypotheses about what drives customer behavior and run A/B tests to prove or disprove them, across creative, timing, targeting and logic

• Analyze test results with statistical rigor and turn them into clear next steps for CRM strategy

• Dig into customer data to understand what sellers and buyers need from us, when to nudge them and how to support their journey with Sellpy

• Build dashboards that give the commercial organization transparency and insight into CRM performance

We use

• Sanity, our in-house CRM and communication platform

• Google Sheets for trackers and analysis

• SQL to extract data

• Claude and Claude Skills as a force multiplier in your day-to-day work. You are not expected to have prior AI experience, but using AI well is part of meeting expectations once you are up and running

Requirements

• Between 3-5 years worth of work experience in relevant roles

• Previous hands‑on experience working with CRM, for example building and running email or push flows

• Analytically strong and hypothesis‑driven: you use data to make decisions, not just to report on them, and you know when a result is statistically significant and when directional evidence is enough to act on

• Deep customer understanding, with the ability to create flows for different audiences such as sellers, buyers and lifecycle stages

• Creative with language, visuals and test ideas, and comfortable testing imagery, copy and layout as levers for click‑through rate

• Strong ability to use Google Sheets or Excel to build trackers and do advanced analysis

• Able to work cross‑functionally and hold your own with commercial teams, product and engineers alike

• Written and spoken fluency in English, as this is our company language

We’d be impressed if you have

• Experience in second‑hand, resale or e‑commerce

• SQL knowledge

You get to

• Be part of a tech‑minded company that’s driving the change towards a sustainable lifestyle. In return, you will get direction, energy, and work on meaningful challenges daily

• Enjoy a vibrant office culture at Medborgarplatsen, balanced with hands‑on experience at our production sites

• Work with highly skilled and motivated colleagues

• Gain new skills with unlimited access to a learning platform

• Make use of prepaid vacation

• Enjoy Sellpy credits and staff discounts at Sellpy and the H&M brands (Arket, COS, Other Stories, Weekday and more)

• Save up with a monthly pension plan

• Engagement in Sellpy’s social traditions with game nights, interactive planning days, guest speakers and other activities

Location

This specific role is based at our Medborgarplatsen office.

Hybrid work

We value being together. After an on‑site onboarding, we aim for a balanced office presence, with flexibility based on your team and tasks.

Form of employment:

Full‑time, with a six‑month probationary period.

Start:

As agreed upon.

How we use AI

We may use AI as part of our recruitment process, but all hiring decisions are made by humans.