CRM Application Specialist

Hultafors; Göteborgs kommun; On-site; SEK 600,000 - 800,000; Full time

Job summary

Hultafors Group is seeking a CRM Application Specialist to strengthen our CRM landscape across the Group. You will work closely with Sales, Marketing, Customer Service, and IT to ensure CRM supports growth, engagement, and data-driven decision-making.

You will configure, maintain, and improve CRM solutions, support integrations, and contribute to process improvements, documentation, and training. The role is based in Gothenburg or Stockholm, Sweden, with international collaboration.

Qualifications

• Experience with CRM platforms in a support or application management role.
• Understanding of sales, marketing, and customer service processes.
• Experience with application configuration, incident management, and continuous improvement initiatives.
• Strong analytical and problem-solving skills.
• Strong stakeholder management and communication skills.
• Good communication skills in English.

Responsibilities

• Configure, maintain, and optimize CRM solutions and related applications.
• Provide advanced application support and troubleshoot incidents.
• Support integrations between CRM, ERP, Data & Analytics platforms, and other business-critical applications.
• Collaborate with Sales, Marketing, Customer Service, and business stakeholders to identify improvement opportunities.
• Participate in projects, testing activities, upgrades, and new CRM initiatives.
• Create and maintain documentation, training materials, and support procedures.
• Work closely with vendors and implementation partners.
• Drive adoption and continuous improvement of CRM capabilities across the Group.
• Help ensure data quality and alignment with Master Data and Data Governance principles.

Skills

CRM expertise

Stakeholder management

Analytical thinking

English communication

Incident management

Education

Degree in IT/Business Systems

Tools

Microsoft Dynamics 365 CRM

Salesforce

Power BI

Job description

Help us strengthen customer engagement and business growth through CRM At Hultafors Group, strong customer relationships and high-quality business processes are essential to our success. We are now looking for a CRM Application Specialist who wants to play a key role in developing, supporting, and improving our CRM landscape across the Group. This is an opportunity to work closely with Sales, Marketing, Customer Service, and IT, ensuring that our CRM platform supports business growth, customer engagement, and data-driven decision-making.ilities

About the role

As a CRM Application Specialist, you will be responsible for the support, configuration, maintenance, and continuous improvement of our CRM solutions. You will work closely with business stakeholders and system users to ensure our CRM capabilities continue to evolve and deliver value across the organization. You will be involved in both operational support and strategic development initiatives, helping improve processes, integrations, reporting, and user adoption.

What you will do

You will:

• Configure, maintain, and optimize CRM solutions and related business applications.
• Provide advanced application support and troubleshoot complex incidents and issues.
• Support integrations between CRM, ERP, Data & Analytics platforms, and other business-critical applications.
• Collaborate with Sales, Marketing, Customer Service, and business stakeholders to identify improvement opportunities.
• Participate in projects, testing activities, upgrades, and new CRM initiatives.
• Support process improvements related to customer journeys, sales processes, customer service, and marketing activities.
• Create and maintain documentation, training materials, and support procedures.
• Work closely with vendors and implementation partners.
• Drive adoption and continuous improvement of CRM capabilities across the Group.
• Help ensure data quality and alignment with Master Data and Data Governance principles.

Who you are

You combine business understanding with technical curiosity and enjoy working at the intersection of people, processes, and technology. You are structured, solution-oriented, and comfortable collaborating with stakeholders across different functions and countries.

You likely have:

• A degree within IT, Business Systems, Information Systems, Sales Operations, Marketing Technology, or equivalent experience.
• Experience working with CRM platforms in a support, specialist, consulting, or application management role.
• Understanding of sales, marketing, customer service, and customer data processes.
• Experience with application configuration, incident management, and continuous improvement initiatives.
• Strong analytical and problem-solving skills.
• Strong stakeholder management and communication skills.
• Good communication skills in English.

Meritorious qualifications

Experience within one or more of the following areas is considered an advantage:

• Microsoft Dynamics 365 CRM
• Salesforce
• CRM implementation or rollout projects
• Marketing automation platforms
• Customer Data Management
• Integrations, APIs, and middleware solutions
• Power BI and analytics solutions
• Data Governance and Data Quality Management
• Manufacturing, B2B, or distribution environments
• ITIL-based service management

What we offer

At Hultafors Group, you will join an international company with strong brands, ambitious growth plans, and a collaborative culture.

We offer:

• A central role in shaping the future CRM landscape of Hultafors Group.
• The opportunity to work closely with Sales, Marketing, Customer Service, and Digital Transformation initiatives.
• Participation in strategic projects covering CRM, Data & Analytics, and AI.
• An environment that values collaboration, ownership, and continuous improvement.
• Opportunities for professional development and international collaboration.

Location

The position is preferably based in Gothenburg or Stockholm, Sweden.

Ready to join us?

If you are passionate about customer-centric processes, business applications, and creating value through technology, we would love to hear from you.

Experience from Microsoft Dynamics 365 CRM, Salesforce, customer data management, and CRM transformation initiatives is highly meritorious and will be considered a strong advantage in the selection process.