Creative Strategist

Est Populo; Sweden; Hybrid; SEK 480,000 - 680,000; Full time

Benefits offered by this job

Wellness allowance

Flexible work location

Office in Gothenburg/Stockholm

Job summary

Est Populo in Sweden seeks a strategy-driven creative professional who turns customer insight and performance data into messaging that moves the needle. You’ll shape angles, brief producers, and shape briefs across accounts to drive results.

Fluency in English and Swedish is essential, and you’ll collaborate with e-commerce and fashion brands in the Nordics from Gothenburg or Stockholm, or work remotely as needed. You’ll join a 14+ person team that values clear rationale and fast, impactful work.

Qualifications

• Translate customer research, reviews, and performance data into messaging angles and creative concepts.
• Defend creative decisions with a clear rationale, not just opinion.
• Collaborate with paid social and paid search to align with media needs.

Responsibilities

• Turn customer research, reviews, and performance data into messaging angles and creative concepts
• Brief creative producers and content teams with enough direction to move fast
• Identify which creative patterns are working across accounts and push that learning into new briefs
• Present creative strategy and rationale directly to clients
• Work closely with paid social and paid search to ensure creative strategy matches media needs

Skills

Creative direction

Performance strategy

Data-to-message

Client presentations

Job description

We’re looking for someone who can turn customer insight and performance data into the ideas that actually decide what we put in front of people, not just a deck of trend references.

What you'll do

• Turn customer research, reviews, and performance data into messaging angles and creative concepts
• Brief creative producers and content teams with enough direction to move fast
• Identify which creative patterns are working across accounts and push that learning into new briefs
• Present creative strategy and rationale directly to clients
• Work closely with paid social and paid search to make sure creative strategy matches what the media actually needs

What success looks like

• Your briefs produce creative that performs, not just creative that looks good
• You can point to the customer insight or data behind every strategic call you make
• Clients start treating your creative point of view as part of their strategy, not just an output

What we're looking for

• 2+ years hands-on experience in creative or performance marketing strategy, ideally with e-commerce clients
• Real experience translating data or customer research into creative direction
• Comfortable defending a creative decision with a rationale, not just an opinion
• Fluent in English and Swedish
• Computer provided
• Work from our Gothenburg or Stockholm office, or remote
• Generous wellness allowance
• Work with some of the biggest e-commerce and fashion brands in the Nordics
• A 14+ person team where you’re never more than one conversation away from the founders