Creative Performance Lead

Allakando; Lunds kommun; Hybrid; SEK 500,000 - 800,000; Full time

Job summary

Allakando in Lund is seeking a Creative Performance Lead who can turn ideas into ads, videos, landing pages and creative variants that drive results across paid social. You will shape the message, create the material yourself and decide what to test next in a fast-paced environment.

You can work hands-on with design and production tools (Figma, Canva, Adobe, CapCut) and use AI to move faster. The role offers real responsibility from day one and potential to scale creative strategy and

Qualifications

• Strong creative ability with commercial judgment.
• Experience turning ideas into ads, landing pages and campaigns.
• Hands-on production with design tools and AI support.

Responsibilities

• Creative production for paid social, display and campaigns: Create and test a high volume of ads, video assets, display ads, campaign assets and creative variants using UGC, AI, design tools and video editing tools.
• Persuasive messaging: Shape hooks, angles, proof points, scripts, headlines and calls to action that build trust and drive action.
• Landing pages and CRO: Create landing page concepts, messaging, visual direction and test ideas that improve conversion.
• Learning and iteration: Follow creative performance, identify what drives results and turn learnings into better ads, sharper messages, stronger landing pages and new creative tests.

Skills

Creative production

Paid social

Branding

Landing pages

CRO

AI tools

Idea generation

Tools

Figma

Canva

Adobe Creative Cloud

CapCut

Job description

Be the creative force behind one of Sweden’s fastest-growing education companies

We are looking for a creative, hands-on person who loves turning ideas into ads, videos, landing page concepts and creative variants that drive results, especially in paid social.

Your background might be in product marketing, digital marketing, creative performance, growth marketing, UX/UI design, art direction, content production or something else entirely. What matters most is having a feel for what makes people stop, pay attention, trust and take action – and knowing how to turn a promising idea into a strong message, great creative, a live launch and an even better next version.

As our Creative Performance Lead, you will own the creative process across paid social, messaging, branding, web/CRO and performance. You will come up with new ideas, find the angle, shape the message, create the material yourself and decide what to test next. AI will be part of the toolkit – both for working faster and for making more ambitious creative possible!

Work with an award-winning marketing team – in the picture below, we receive the Swedish SEO Prize.

About Allakando

Allakando is one of Sweden’s largest education companies and the fastest growing company for tutoring, courses and digital educational tools. We are also proud of having the most satisfied families according to Trustpilot

Our mission is to accelerate people's growth and our learning solution is a blend between in-person tutoring and online learning tools. One example of our educational tools is Sweden's first AI-teacher

Our product range also contains the largest nanny agency in the country - myNanny - and on top of that we are currently growing rapidly in France

Your role – How you will contribute

You will drive growth by owning the creative process from idea to live campaign, especially across paid social, landing pages and branding.

You will come up with ideas, write the message, design and produce the material, launch it and improve it based on what works. Over time, the role can grow into broader responsibility for our creative strategy, testing roadmap and how we scale high-performing creative across markets.

The key is that you can both create things yourself and understand how to persuade, sell and drive action.

Examples of responsibilities:

• Creative production for paid social, display and campaigns: Create and test a high volume of ads, video assets, display ads, campaign assets and creative variants using UGC, AI, design tools and video editing tools.

• Persuasive messaging: Shape hooks, angles, proof points, scripts, headlines and calls to action that build trust and drive action.

• Landing pages and CRO: Create landing page concepts, messaging, visual direction and test ideas that improve conversion.

• Learning and iteration: Follow creative performance, identify what drives results and turn learnings into better ads, sharper messages, stronger landing pages and new creative tests.

Who you are

This role suits someone with strong creative ability, commercial judgment and the drive to turn ideas into ads, landing page concepts and campaigns that perform.

It is a good fit for a hands-on creator who likes getting things live, can produce strong material independently and knows how to raise the quality of what gets tested while involving specialists when needed.

We think you will do great here if you are:

• Great at creating ads and digital creative: You have a strong instinct for what makes people stop, read, trust and click. You understand hooks, pacing, formats, visual hierarchy, proof points and how to turn ideas into strong creative variants quickly.

• A strong, convincing communicator: You know how to shape messages, headlines, scripts and calls to action that make people understand, trust and take action.

• Hands-on with design and production tools: You can create and adapt ads, landing page sections and video assets yourself using tools like Figma, Canva, Adobe, CapCut or similar. The key is not that you are a specialist in every tool, but that you can move from idea to finished creative independently and at a high level.

• Commercially sharp and performance-oriented: You understand that creative needs to do more than look good. You have experience creating ads, campaigns and/or landing pages that drive measurable results for a commercial business.

• Confident with AI, tech and digital tools: You structure your work well and use tools to move faster. You already use AI to create more, explore ideas, produce variants and make your workflow more efficient.

• Proactive and curious about what works next: You actively look for new angles, formats and concepts to test. You explore new tools, follow creative trends, benchmark great brands and bring ideas that help us create better-performing work.

About our culture

The atmosphere at the office is easy-going but focused. We think it is important to deliver value, as well as having fun while doing it. We try hard to keep things simple.

The office is situated on the entire second floor of Lund's station building. The role is hybrid.

Why you should join

• A rare creative performance role: Combine creative production, paid social, branding, landing page concepts, CRO and AI tools in one hands-on role.

• Real responsibility from day one: You will help decide what we test, create the material, launch campaigns and improve what goes live in channels with large budgets and real business impact.

• Room to grow: Start by owning creative execution and paid social creative, with the opportunity to take on broader responsibility for creative strategy, branding and international growth over time.

• Drives growth and have an impact: Your campaigns, ideas, ads, messages and landing pages will help shape how one of Sweden’s fastest-growing education companies continues to grow internationally. When we do this well, we also help thousands of families and students.

• Work at the forefront of AI in marketing: We are an AI-focused team that actively invests in new tools, workflows and ways of working. You will be encouraged to use AI to move faster, explore more ideas, produce more variants and create work that would previously have been impossible to make.

• A fun, ambitious team: Work closely with marketing, leadership, product and tech in Lund. We work in tight loops, launch quickly and use performance data to decide what to improve next. Expect great colleagues, high pace and a team that enjoys building things together.

Does this sound like an opportunity for you? Send us your application today!