Digital Creative Strategist

H&M; Stockholms kommun; On-site; SEK 50,000 - 70,000; Full time

Benefits offered by this job

25% Staff discount on all H&M Group brands

H&M Incentive Program (HIP)

Competitive compensation and birthday day-off

Job summary

H&M is seeking a Digital Creative Strategist to join their Creative Development team in Stockholm. This full-time position involves connecting strategy with creativity to enhance the digital store experience, leading the development of compelling creative concepts.

The ideal candidate will have 8+ years in digital creative roles, a degree related to design, and strong communication skills. Employees benefit from a 25% staff discount and competitive compensation.

Qualifications

• 8+ years experience in digital creative or design roles.
• Confident in shaping both strategic framing and creative direction.
• Collaborative with a proactive mindset.

Responsibilities

• Frame ambition into clear creative direction.
• Shape the creative ambition and expression.
• Secure quality and coherence in execution.

Skills

Digital creative leadership

Strategic framing

UI/UX design judgement

Clear communication skills

Education

Degree in Design, Communication, Strategy, or related field

Job description

WHAT YOU'LL DO

We’re now looking for a Digital Creative Strategist to join the Creative Development team and shape the direction of our digital store experience. In this role, you’ll connect strategy with creativity – turning ambition into clear, compelling creative concepts and ideas that drive brand impact, user engagement and commercial success.

• Frame ambition into clear creative direction
  • Develop clear creative briefs that clarify scope, ambition, and priorities
  • Translate strategic input into actionable creative direction that guides digital initiative
  • Define experience principles and creative guardrails with the overall brand direction
• Shape the creative ambition and expression
  • Develop core creative concepts, narrative direction, and emotional ambition for key initiatives
  • Translate creative intent into clear design principles guiding visual identity and storytelling
  • Make informed creative recommendations balancing brand ambition, user experience, and commercial impact
• Secure quality and coherence in execution
  • Apply and uphold creative principles to ensure consistency and distinctiveness across products and platforms
  • Provide creative leadership to internal teams and external partners during concept and design development
  • Ensure execution aligns with the defined creative direction

Qualifications

• 8+ years experience in digital creative or design roles
• A degree in Design, Communication, Strategy, or a related field
• High design judgement across digital UI/UX and visual systems
• The ability to balance brand ambition, usability, and commercial impact
• Clear communication skills across Creative, Product, and Commercial teams

• Confident in shaping both strategic framing and creative direction within product‑led environments
• Collaborative, with a proactive and solution‑focused mindset
• Comfortable leading creative conversations and influencing stakeholders
• Strategic thinkers and conceptually strong

Additional Information

This is a full‑time permanent position based in Stockholm at our offices.

Benefits

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, Other Stories, and ARKET)
• H&M Incentive Program – HIP. Learn more about the program
• In addition to our global benefits, our local markets offer different competitive perks and benefits: competitive compensation, a day off on your birthday, a special gift to celebrate the birth of your child, etc.