Creative Performance Lead - Retail customer

Hiroy Ab; Stockholms kommun; Hybrid; SEK 558,000 - 781,200; Full time

Job summary

Hiroy Ab is looking for a Creative Performance Lead to define and optimize how creative effectiveness is measured across the organization. This role requires building frameworks and tools that enhance performance based on data insights, driving better content decisions. Responsibilities include leading experimentation ecosystems, ensuring strategic alignment across teams, and implementing innovative tools to refine creative workflows. The position is based in Stockholm, offering a hybrid work model, from May 11, 2026, to September 30, 2026.

Qualifications

• Ability to translate business goals into creative and content strategies.
• Deep understanding of experimentation, analytics, and performance measurement.
• Experience building frameworks and operating models.

Responsibilities

• Own the methodology for evaluating content across all channels.
• Design and embed a robust experimentation ecosystem.
• Operationalize frameworks that transform raw performance data into clear creative direction.
• Act as the central connector between Marketing, Product, Analytics, and Tech.
• Lead the evaluation and implementation of AI-driven creative analysis platforms.
• Define best practices and guidelines to upskill teams.

Skills

Strategic Vision

Analytical Depth

Systems Thinking

Influence

Pragmatism

Job description

Role Overview

The Creative Performance Lead defines how creative effectiveness is measured, optimized, and scaled across the organization. By establishing a unified, cross-channel approach to performance, you will bridge the gap between digital, social, influencer, and .com insights to drive superior content decisions and business outcomes.

Sitting at the intersection of Marketing, Data, and Product, you are responsible for building the frameworks, tools, and feedback loops that ensure creative output is continuously refined based on real-world performance signals—moving the organization away from isolated metrics toward a holistic intelligence system.

Key Responsibilities

• Strategy & Operating Model: Own the overarching methodology for evaluating content across all channels. Transition teams from ad-hoc analysis to structured, repeatable systems.

• Testing Infrastructure: Design and embed a robust experimentation ecosystem (e.g., A/B testing across .com and marketing channels). Ensure hypotheses are prioritized and translated into actionable creative directives.

• Insight Feedback Loops: Operationalize frameworks (monthly/quarterly) that transform raw performance data into clear creative direction, feeding directly back into production and campaign planning.

• Cross-Functional Leadership: Act as the central connector between Marketing, Product, Analytics, and Tech. Influence decision‑making by highlighting opportunities in product experience and data strategy.

• Tooling & Innovation: Lead the evaluation and implementation of tools—such as AI‑driven creative analysis platforms—to scale insights and improve workflow efficiency.

• Capability Building: Define best practices and guidelines to upskill teams, making performance insights accessible and embedded into daily creative workflows.

Key Skills & Qualifications

• Strategic Vision: Ability to translate business goals into creative and content strategies.

• Analytical Depth: Deep understanding of experimentation, analytics, and performance measurement.

• Systems Thinking: Experience building frameworks and operating models (not just executing campaigns).

• Influence: Proven ability to align cross‑functional stakeholders without direct authority.

• Pragmatism: High‑level strategic thinking combined with a "get‑it‑done" executional mindset.

Performance Metrics

• Adoption and effectiveness of creative performance frameworks across teams.
• Measurable impact of testing and insight loops on business KPIs.
• Reduction in ad‑hoc analysis through the implementation of scalable systems.
• Successful integration of new tools and AI methodologies into creative workflows.

Engagement Details

Startdate:

Location: Stockholm (On‑site/Hybrid) 100%

Contract Period: May 11, 2026 – September 30, 2026