Creative Content Lead

Kappahl; Mölndals kommun; On-site; SEK 600,000 - 800,000; Full time

Job summary

Kappahl in Mölndal is seeking a Creative Content Lead to transform our creative vision into high-quality storytelling across all customer touchpoints. You will lead creative concepts in campaigns, social media, and digital content, collaborating closely with internal teams and external agencies.

The ideal candidate has over 10 years of experience in creative content leadership and is adept at using customer insights to drive innovative content strategies. This role offers an exciting opportunity to make a significant impact on Kappahl’s brand expression.

Qualifications

• 10+ years of experience in creative content leadership, as Creative Director or in similar roles.
• Strong ability to translate brand strategy into effective storytelling.
• Extensive experience collaborating with external partners.

Responsibilities

• Develop and lead creative concepts across campaigns and social media.
• Oversee creative quality from concept to final delivery.
• Drive innovation in visual formats and technologies such as AI.

Skills

Creative content leadership

Multi-channel content production

Visual storytelling

Motion design

Collaboration with external agencies

Education

Relevant university degree in communication or marketing

Job description

Responsibilities

As the Creative Content Lead you will translate Kappahl’s creative vision into high‑quality, channel‑optimized storytelling. You will develop and lead creative concepts across all customer touchpoints, campaigns, social media, digital content, CRM, motion assets and in‑store displays, turning brand strategy, assortment insights and customer data into a unified, modern and customer‑centric brand expression. You will also lead and develop other creative roles in the marketing team, overseeing creative quality from concept to final delivery.

You will work closely with our Creative Leader and collaborate cross‑functionally with CRM, Social Media, E‑commerce, Media and Studio, briefing and guiding internal teams and external partners. You will drive innovation in visual formats, motion design, social‑first content and new technologies such as AI‑supported creation, contributing to both long‑term brand building and short‑term commercial activation.

Requirements

• A relevant university degree in communication, marketing or equivalent.
• 10+ years of experience in creative content leadership, as Creative Director or in similar roles.
• Solid experience of multi‑channel work and content production.
• A proven ability to translate brand strategy and creative direction into effective visual and relevant storytelling communication.
• Strong experience leading internal creative production and content processes – setting clear direction, prioritizing and guiding internal creatives.
• Extensive experience collaborating with external agencies and production partners.
• The ability to integrate customer insights and channel requirements into creative decisions.
• Skills in storytelling, content formats, motion design and social‑first creativity.

Profile

• An inspirational, collaborative and hands‑on creative leader.
• A strong communicator who can guide teams and influence stakeholders.
• Customer‑ and insight‑driven, with a high quality ambition.
• Solution‑oriented, curious and proactive in exploring new visual formats and technologies such as AI.
• Someone who thrives in cross‑functional environments with high tempo, while ensuring clarity and structure.
• Curious, adaptable and resilient as channels, tools and behaviors evolve.

Kappahl Group celebrates diversity and strives to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.