ABM Growth Architect — Pipeline & Engagement Lead

Flower; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Flower is seeking a commercially minded ABM Manager to build and own our account-based marketing approach, focusing on high-priority accounts to strengthen engagement with decision-makers and drive pipeline growth in close collaboration with Origination.

You will be the first in this role, bridging marketing and origination, turning ICPs into actionable plans and measurable impact across accounts, campaigns, and assets.

Qualifications

• Commercially minded with experience at the intersection of marketing and sales.
• Able to build foundations from scratch and scale.
• Data-driven decision making and strong communication.

Responsibilities

• Prioritize target accounts with Origination; define tiering and scoring.
• Create engagement plans and momentum across accounts.
• Develop and execute ABM campaigns and plays.
• Lead regular account and pipeline reviews with Origination.
• Improve CRM structures, workflows, and data quality.
• Share insights on engagement and pipeline across teams.
• Collaborate with Content & Design to produce assets.
• Support multi-channel experiments to grow opportunities.

Skills

ABM

Marketing strategy

Sales alignment

Campaign management

Data analysis

Tools

Salesforce

Marketing automation tools

Job description

Flower is seeking a commercially minded ABM Manager to build and own our account-based marketing approach, focusing on high-priority accounts to strengthen engagement with decision-makers and drive pipeline growth in close collaboration with Origination.

You will be the first in this role, bridging marketing and origination, turning ICPs into actionable plans and measurable impact across accounts, campaigns, and assets.