Trade Marketing Manager

foregroundllc; Riyadh; On-site; SAR 250,000 - 400,000; Full time

Job summary

Foreground LLC in Riyadh is seeking a Proficient Trade Marketing Manager to lead trade marketing efforts for a diverse F&B product range. The role focuses on developing strategies to drive sales and profitability from the head office in Riyadh.

The candidate will collaborate with sales, manage budgets, identify opportunities, and build strong relationships with key retailers. English proficiency is essential, Arabic a plus; ERP SAP familiarity is preferred.

Qualifications

• Bachelor's degree in business or related field (Master's preferred).
• 12+ years in the food industry with Sales & Trade Marketing operations.
• Excellent English communication; Arabic a plus.
• Proven experience in trade marketing, preferably in food marketing.
• Strong understanding of trade marketing principles, strategies, and tactics.
• Strong negotiation, leadership and relationship-building skills.
• Familiar with ERP SAP systems and reporting.

Responsibilities

• Develop and execute trade marketing strategies aligned with sales and profitability goals.
• Collaborate with sales to understand customer needs and market trends for programs.
• Develop and manage trade marketing budgets to maximize ROI.
• Identify trade marketing opportunities such as events and sponsorships to boost brand visibility.
• Build relationships with retailers and distributors for joint marketing campaigns.
• Analyze sales data and consumer insights to optimize activities.
• Create trade marketing materials and presentations communicating brand value.
• Provide reporting on performance, ROI, and KPIs to management.

Skills

English communication

Negotiation

Leadership

Relationship-building

Sales & Trade Marketing experience

Education

Bachelor's degree in business

Master's degree preferred

12+ years in food industry

Tools

SAP

Job description

We are partnering with an F&B Manufacturer offering a diverse range of food products. They are looking for a Proficient Trade Marketing Manager for their head office in Riyadh. This role involves developing and executing trade marketing strategies to drive sales and profitability within the food marketing industry.

Responsibilities

• Develop and execute trade marketing strategies and plans to achieve sales targets and profitability objectives in alignment with overall marketing and business goals.
• Collaborate with sales teams to understand customer needs, market trends, and competitive landscape to create effective trade marketing programs and promotions.
• Develop and manage trade marketing budgets, ensuring optimal resource allocation to maximize return on investment.
• Identify and evaluate trade marketing opportunities, including trade shows, events, promotions, and sponsorships, to enhance brand visibility and drive sales.
• Build and maintain strong relationships with key retail partners and distributors to negotiate and execute joint marketing initiatives and promotional campaigns.
• Analyze sales data, market trends, and consumer insights to assess the effectiveness of trade marketing activities and identify optimization opportunities.
• Work closely with the marketing team to create trade marketing materials, such as point-of-sale materials, promotional materials, and sales presentations, that effectively communicate brand value propositions and drive sales.
• Provide regular reports and updates on trade marketing performance, including sales performance, ROI analysis, and key performance indicators (KPIs), to internal stakeholders and management.

Qualifications

• Bachelor's degree in business, or a related field. Master's degree preferred.
• 12+ Years in the food industry with Sales & Trade Marketing Operation experience.
• Excellent English communication skills, Arabic is a PLUS.
• Proven experience in trade marketing, preferably in the food marketing industry.
• Strong understanding of trade marketing principles, strategies, and tactics.
• Strong negotiation, leadership and relationship-building skills.
• Familiar with ERP Systems (SAP/SAP Reports is a PLUS).